You may have forgotten about it, but Rush Limbaugh is still losing advertisers. Today, eBay announced that they are no longer advertising on Rush Limbaugh’s radio show.
The boycott has been raging on, as evidenced by eBay announcing today via Twitter that are no longer advertising on Rush Limbaugh’s radio show.
The Internet auction giant joined UPS in becoming the second national advertiser to leave Limbaugh’s program this month. The boycott has literally cost Rush Limbaugh and the radio stations that run his program millions of dollars, and the bad news is that it isn’t over yet.
Contrary to what Limbaugh wants people to believe, the national advertisers are not returning. Rush and his public relations team have tried to bury the boycott by not discussing it, but in April, Limbaugh was only able to attract 7 advertisers to replace the 170 that had departed. According to the StopRush Project, Limbaugh’s most prominent national advertisers include Lifelock, O’Reilly Auto Parts, Kia, Papa John’s, Home Depot, Angie’s List and NBC-TV.
The credit for the success that the boycott has achieved belongs to all of the dedicated people at the StopRush Project who, long after the media stopped paying attention, have continued to tweet and contact Rush Limbaugh’s advertisers. These people have not forgotten Limbaugh’s comments about Sandra Fluke and they are out there everyday reminding his advertisers that there are financial and public relations consequences to aligning their brands with Rush Limbaugh.
Advertiser boycotts have become an effective tool for progressives and liberals to deliver their message of personal accountability to right wing talkers like Glenn Beck and Rush Limbaugh, and also corporate accountability for their advertisers. Conservatives who complain about these tactics are most galled by the fact that the boycotters are using their beloved free market against them.
Our attention as a nation will soon turn to the Olympics and then to the Republican and Democratic conventions, but before we do that, this is a reminder that Rush Limbaugh is still in a world of hurt.
Rush Limbaugh lost his Fortune 500 advertisers and household names like AOL, Allstate, Geico, J.C. Penny, John Deere, H&R Block, Capital One, Netflix, and Sears.
Update: eBay was kind enough to contact me and provide and provide a clarification of their tweet, “We ran a limited-time ad campaign and spots were picked up on a variety of national radio shows. We are not currently advertising; this was a limited-time campaign. We do not have – nor have we ever had – any sponsored affiliation with the show.”
In the future, I hope that eBay follows the lead of 98 other corporate advertisers who have specified that their ads not be included in Rush Limbaugh’s rotation.
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Reynardine
Jul. 24th, 2012 at 7:34 pm
To the vulgarity of his Sandra Fluke tirades, we can now add his Batman invective, before and after the Aurora matanzas. The shooter was likely planning a Breivik copycat event on the anniversary. Did Rush prompt him to speed it up by a couple of days so he could choose *that* theater showing the grand opening of *that* movie? Would it have been better or worse without the prompting? We don’t know, but from the mouth issueth evil, and Rush’s mouth is a veritable Gehenna, a garbage dump blown up to the proportions of Hell.
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ilegal
Jul. 24th, 2012 at 7:39 pm
i have to give credit where credit is due rush has a. -5 mentality rating which is about 25 points above nit RATney so why am i not surprised they get along so well
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mjh
Jul. 24th, 2012 at 8:05 pm
Enjoying the “free market at work”, Rush Limpballs?
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Mitch
Jul. 24th, 2012 at 9:12 pm
Rush Limbaugh is a disgusting piece of white trash whose tiny, drug-addled brain is incapable of comprehending civility and respect, let alone extend it to others. He is a pathetic, pitiful excuse for a man, and anyone who gives any credence whatsoever for the useless garbage spewed from his equally worthless mind is unworthy of inclusion in a civilized society (that goes for every single advertiser willing to risk customers in favor of supporting Rush’s message of hate, bigotry, prejudice, sexism and divisiveness). I’ll never eat another slice of Papa John’s pizza, shop at Home Depot, or spend even a penny at ANY company that supports this utterly worthless piece of hate-filled garbage.
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Douglas Newman
Jul. 24th, 2012 at 10:00 pm
I’ll Ditto that letter for letter.!!
I feel the same and support you 100% to the letter. Sadly The Constitution protects his right to talk his Trash but we don’t have to BUY ANYTHING from those who support his expression of it.. I no longer shop on E-Bay, and I won’t buy from either Papa John’s pizza, Home Depot, or any of his other sponsors, most of all my blood pressure is down 30 points since I quit listening to him at all..
E’nuf said by da Dougurs,,
—-30—-
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joethetroll
Jul. 25th, 2012 at 12:31 pm
E-Bay just dumped him. That’s what the article is about. You’re going to punish them for that?
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craigtamy
Jul. 24th, 2012 at 11:36 pm
I’m with you. I own two Kia’s and really like them, but I sent an email advising them that if they don’t reconsider their marketing, I won’t buy another. While these people have a right to advertise where they want, I have the right to not buy their products. I also refuse to shop at the other advertisers companies.
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Bryan
Jul. 24th, 2012 at 9:12 pm
just sent the StopRush Project $25 . best money I’ll spend this month!
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bjm
Jul. 24th, 2012 at 9:26 pm
Our worries would be over if he would just keep his word and “leave the country,” since ObamaCare was not repealed.
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database grunt
Jul. 24th, 2012 at 10:50 pm
Thanks for the article, Jason! I keep the database up to date and hadn’t been monitoring the National advertisers closely. I’ve just updated the list to reflect the active current National advertisers.
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Dan Skinner
Jul. 25th, 2012 at 12:39 am
keep bringing on the great news!
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Ignia
Jul. 25th, 2012 at 3:39 am
Pity that Romney and his cronies still control his paycheck. He’s a major, driving force in the hatred of Obama. It would be stupid of Romney to allow his company to let Limbaugh go until after they’d soaked all of the support they could for Romney out of him.
I’m not expecting any definitive action on Limbaugh’s employment until after the 2012 elections.
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Paws
Jul. 25th, 2012 at 6:58 am
I haven’t forgotten Rush’s tirade against Sandra Fluke, his smearing her good name, nor have I forgotten his attacks on women in general. He is a sexist pig and doesn’t deserve any support from any company or any person. It disgusts me that people who listen to his show think it’s okay for him to talk about women the way he does.
I will continue to monitor the advertisers he has left and I won’t spend my money with them until they stop supporting this man.
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Joy
Jul. 25th, 2012 at 11:48 am
I know that his program is carried on many local stations that do not pay for it, courtesy of the company he works for. I am assuming this is gratis for the purpose of his advertisers and I can only hope that he won’t be able to get a share of those markets because the company won’t be able to justify the free ride. It would be one less vitriolic voice heard in the heartland.
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GOP Basher
Jul. 25th, 2012 at 7:09 pm
Great news indeed! Looks as if this sweating, heaving, wheezing pustule Rushbo loses yet ANOTHER sponcer! Can see the lethargy setting in on him now, as he loses money everyday….EPIC karma!
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