Fox News has finally realized that they aren’t fooling anybody anymore, and are tired of being mocked, so they are dropping their ‘Fair and Balanced’ slogan.
As Fox News moves further into the post–Roger Ailes era, the network is shedding one of its most iconic elements. According to network executives, Fox News has abandoned the marketing slogan “Fair & Balanced.” The decision was made last August after Ailes’s ouster by Fox News co-president Jack Abernethy, because the phrase had “been mocked,” one insider said. Another executive explained that the tagline was “too closely associated with Roger.” Fox executives have been instructed by management to market the network by its other tagline: “Most Watched. Most Trusted.”
With MSNBC challenging and beating Fox News in the ratings, their new slogan of most watched most trusted might not have a very long shelf life. The dropping of fair and balanced, which is the entire center of the Fox News marketing strategy represents a titanic change. Fox News has maintained their ratings because they convinced roughly 2-3 million Americans that they were the source of the truth in a cesspool of corrupt liberal media.
The success of Fox News has long depended on their ability to keep their audience believing that they are the only source of fairness and balance for conservatives in the mainstream media. The reality was always the opposite. Fox News was everything but fair and balanced. This is a network that is accused by a former employee of rigging their panel discussions so that the conservative always wins.
Fox News is sick of being mocked for the obvious. They were never fair or balanced, which is why they are dropping the old slogan, and moving towards emphasizing that viewers should trust their conservative propaganda.