Glenn Beck managed to lose roughly a million of his Fox News viewers in 2010, and his slide has continued into 2011. Beck’s viewership numbers have gotten so bad that he has been only able to top 2 million viewers three times in the month of January. Beck has seen his ratings decrease by half, and there seems to be no end in sight for the viewer exodus from his program.
Fox News averages about 1.2 million daytime viewers, and 2.4 million primetime viewers. Glenn Beck’s total viewership numbers remain above the daytime average, but well below prime time. For the first three days of this week, Beck had total viewership numbers of 1.9 million, 1.974 million viewers, and 1.99 million viewers. For this week, Beck’s program is second lowest rated show on Fox News, trailing on On the Record with Greta Van Susteren.
The week before Beck pulled viewership numbers of 1.63 million, 1.78 million, 1.76 million, 1.968 million, and 1.865 million. As Media Matters pointed out, “Between November and the first three weeks of January, Glenn Beck has lost, on average, nearly 500,000 viewers.” Those kinds of numbers aren’t viewer erosion. They are viewer emergency evacuation. One year ago at this time Beck was drawing almost 3 million viewers a night, now on a good night he may draw 2/3 of that amount.
Glenn Beck ended up averaging 2.25 million viewers for 2010, but he hasn’t gotten that kind of viewership on a nightly basis since before the midterm elections, and the truth is that 2.25 million represented a substantial decrease from the heady days of 2009 when he averaged almost 3 million viewers a night. Beck’s show has been a slow slide for quite a while, and theories abound as to why. It could be that Glenn Beck is one trick pony whose singular message has bored viewers. Basically since Beck is repeating himself daily, he is no longer appointment viewing.
It could also be that viewers have stopped paying attention to Glenn’s Chicken Little act. There are only so many times that even the most devoted viewer will listen to and believe that the sky is falling only to realize that nothing has happened. Beck’s endless warnings and prophecies of doom will eventually be tuned out by even his most loyal viewers when it comes to pass that he has not been correct about anything.
In my opinion, Beck’s decline in popularity is directly related to the improved economy. It is not a coincidence that Beck skyrocketed to fame when the nation was still reeling from an economic collapse. Fear and anger were the moods of the day. At its peak, Beck’s viewership numbers were higher than the network average. He was attracting many casual non-Fox viewers. Beck’s message was able to play into and exploit the fears of these viewers, but as the economy has gotten better, the fear and anger have subsided, and these people have stopped watching Glenn Beck.
Because he has established himself as a proven conservative brand name, I doubt that Fox News will replace him, but the days of Beck being a force on cable news are in the distant past. Beck’s program is only pulling a few hundred thousand viewers more than Rachel Maddow show, which is available in fewer US homes.
Glenn Beck has tried frantically to reinvent himself as everything from a religious leader to a therapist. Nothing has brought his audience back. His audience has left him, and I don’t think they will ever be back.
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Maybe the kicker was where he tried to impersonate a magician sawing his rabbit in half.
oh yea…I got LOL fr/ that 1. GB sure has a future if he decides to go into “reality” shows eh.
I can’t stand to watch him – his show is like a perpetual drama queen. This is happening – that is happening – someone is doing this – they are doing that….
Conspiracy theories, shadows everywhere, seeing signs from architecture, voices?
IMHO, Beck’ers needs a mental health break
and perhaps his viewers realize the world didn’t
end when Obama became president.
A very deserving drop. Even if you deny facts, facts still operate and cause and effect will still kick you in the backside.
Now the cash Beck fans are going to show up. This is great me s. Payme is next! Keep up great work.
Paranoia is just not that popular anymore~
Gang… I spent twenty years in major market radio with my paycheck depending on my ratings so I know how to read a ratings book and you guys have NO IDEA what you are talking about – STOP EMBARRASSING YOURSELVES with the line about his ratings that you trot out EVERY JANUARY. Please… I BEG YOU… Find someone who knows their way through a book and give you some guidance.
Lol
You always say the same thing and yet you worked in local TV
Those of us who work on national shows know that you are embarrassing yourself trying to protect Glenn
See you next Jan or not
Glenn might be in jail by then
Why do you care?
Ok. Since you know how. Show us.
annie, perhaps you can explain what the drop in viewers indicates? What is the difference in ratings when you go from 3 million viewers to an average of 2.25? This week he hit around 1.9 million. Pray tell us with your vast knowledge if that means lower ratings.
Me thinks Annie is one of those know-it-alls that knows nothing.
How do you know who the know-it-all is here? Annie or the author?
I abhor Beck, but i like my facts straight up, no sugar. Sometimes numbers can tell you only part of the picture. Are his viewers watching online? Are they all getting 2nd shift jobs and missing his show?
Perhaps I am cynical, but I find it hard to believe the masses are waking up.
Maybe you ask yourself who cited numbers from standard rating system used by all networks. That would be the author. Big clue. Its called facts.
While I do agree with you about the internet thing (my husband and I haven’t watched television since it switched to digital, because the quality is better if we just watch online, our digital wasn’t stable at all), I do want to mention that ratings, while not really always a sign of attitude shift in the masses, does dictate whether a show stays or goes unless it serves some other function. Regardless of why the ratings drop, shows need their ratings to stay up or they’ll be canceled.
(and by some other function, I mean a show that is useful to the network for a different reason, like religious programs will keep a show regardless of ratings if it is serving a religious agenda)
Thank you Annie. These people don’t know what they are talking about. Glenn is still as popular as ever. He is the only one out there with the balls to tell the real truth about what is going on in this Country. And if these leftys don’t wake up and see what there Government is doing to them, then we will end up being another third world Country.
Thank you, you made my day. We don’t know what we’re talking about.
Let’s see, average age of Fox News primetime viewer is 65. How many of them do you honestly think just started watching online? Maybe .1% bought a computer after trading in their scrap gold for cash? And of them, maybe .01% started watching online? That doesn’t account for the viewership drop. The only way I could imagine online viewership accounts for this drop is if all of his viewers under 65 watch exclusively online, and that just isn’t the case.
The reality is, his act is tired. There’s only so much you can be whipped up into a frenzy about the Boogieman, and only so many times you can watch a commercial about selling your gold.
And Annie, you’re right… advertisers will pay more if their ads are guaranteed to hit their target market, and it’s easy to sell to the paranoia of Beck fans, but either way you slice it, a 50% drop es no bueno (That’s illegal speak for “no good”)
I learned es no bueno at Teotihuacan. The hustlers sell you silver at the base of the pyramids while shoving their hands in your pockets for your wallet.
BTW good deals on real silver
A third world country is one in which there are two classes, rich an poor. GOP policies if passed take us closer to that reality than the dem model. There is a greater divide between rich and poor these days beginning with the failed policies of Reagan. You don’t see this, do you Sandra?
I believe it’s obvious that he’s losing viewers and your interpetation other wise is rediculous. The other factor that needs to be concidered with his loss of viewers, is his loss of advertisers and the negitive image he casts of FOX. Without the money coming in and his loss of viewers, I predict he will be off FOX by summer. You also didn’t tell us why your no longer on the air. Loss of viewers too? PLEASE STOP EMBARRASSING YOURSELF BY TRYING TO PROTECT BECK AND PRETENDING YOU KNOW MORE THAN US ABOUT RATINGS AND NUMBERS.
He is a seriously dangerous nutcase. I’m ecstatic that people seem to be waking up to that fact.
Maybe he has fewer viewers because they lost their homes and now have no cable. Maybe because they got back on their parents insurance and can afford Prozac again. Maybe because he conflated his resemblance to MLK Jr. Maybe his old hat bs is wearing thin. Matters not. He’s a douchnozzle who will get his comeuppance in the Ninth Circle. Hand me my popcorn.
I agree that Beck is a total nutjob, but don’t for a second think we are out of the economic mess. The economy is floating on an enormous pile of dollars printed by the Fed and once that gets soaked, we’re going to be in worse shape than late 2008. Wouldn’t be surprised to see Beck get a resurgence in viewership somewhere around July when the QE2 Fed stimulus runs out. General discontent is still boiling under the surface and it won’t take too many months of a bad economy to make it spill over again.
I hope you’re wrong about the economy, but if not, this just goes to show one of the central problems with a guy like Beck. We’ve been listening to people on both sides shout doom and gloom for so long, it’s hard to take any of it seriously anymore. Maybe things are about to go very wrong, and there is something we could have done about it, if only we all knew what, and took it seriously.
At this time, he is the target of 400 rabbis who are protesting his libelous remarks about George Soros in which he accused him of aiding in the persecution and destruction of fellow Jews in the 40′s although Soros was only 14 at the time and was struggling for survival himself. It would be poetic justice if he ever found himself on the business end of a pricey lawsuit as a result of his continuous and equally hateful lies.
if he ‘libeled’ Soros why not sue him?
I suspect Soros has better things to do with his time than chase the billions of people who say bad things about him.
“Billions of people who say bad things about him”???????
The vast majority of people have STILL never heard of George Soros.
There is ONE PERSON, Beckanoia, saying “bad things” about him.
Go back to the Blaze……take Annie with you.
It doesn’t have to be Soros. It could be someone else, and it would serve Beck right if he had to pay out a substantial amount of his ill-gained millions. He’s one of the most deserving people it could ever happen to.
Anne, you should read sometimes. Sorros said all these things himself. You people here need to buy some books and read. You might learn something. Look up the secret societies. They have existed for a long time. These people started the federal Reserve and have met in secret for decades. they are the wealthiest people of the World, and want a one world Government. Sorros is part of them. Glenn Beck has not said anything about these people that isn’t true. I have been reading about these people for a long time. I hope all of you here are saved, because Jesus is coming soon. All of this is in the Bible.
Dude, just coz it’s in the Bible doesn’t mean it’s trufax. Ever heard of an allegory? Or a metaphor?
You should read another book sometime. Hey, the Koran has Jesus in it too, you should check it out!
I suspect that some part of his viewership drop is a mirroring of what has driven a number of readers (like me) from Daily Kos — people are just sick and tired of nonstop negativity, they feel that progress is happening, positive things are happening, even if not as much or as fast as they’d like, and they’ve had a bellyful of constant kvetching, teeth-gnashing, and sky-is-falling conspiracy ranting.
I used to spend hours every day at DK and carried its little cloud of doom with me all the time. Then I got sick of it, stopped going there, and by golly, my whole outlook on life brightened. Now, on the rare occasions I briefly wander in there, I wonder why the hell it ever held me. I have to think that the same sort of process has affected some of Beck’s audience.
Agree –
It took Bush 8 yrs (and two wars) to get us teetering on the edge (along with the Bush I & Reagan during the last 30 yrs) It will take longer than a year or two to get us not only back from the edge, but back to a fairly secure position. I didn’t expect any miracles, just baby steps.
Hey Boehner …. been almost 4 months since the election….
where are the jobs?
Jack hole 4 months since the election only days since they started the new congress! umm yeah and even at its worst unemployment was under 7 percent under bush!
yes and when Obama took over the Bush admin was losing 750,000 jobs a month for many months before that. You can run but you cant lie
MT,
Exactly.
Boner, where are the JOBS?
This shows that the Rethuggery Obstructionist Party of Teabagging Fewls do not, did not and NEVER will have a plan for America.
They LIED and the Teabaggers voted. Sure hope this is a lesson to the youth who chose to sit the election out. I wish they would rise up and revolt against the thousands of dollars they owe in school loans and find themselves working for minimum wage at 20 hours a week – IF, they can find a job.
Well said Eykis
Eventually all the lying and batshit predictions of doom creates a stench that only the terminally paranoid will bask in. Such is life among the misinformed teabagger set. The economy, although not exactly the picture of prosperity, is generating positive numbers and gaining ground. The Dow Jones is hovering at 12,000, up 90% from it’s low of 6500 and my 401K has completely recovered. Even better, my business is certainly steady.
Glenn Back and Rush Limbaugh are no longer mavens of interest because they’ve been found out. The have history all wrong and can’t do math. All that’s left is hair-pulling and name calling, but since that’s all they ever did, what’s the attraction? I can’t think of anything…. If I want vapid entertainment I’ll watch Jethro Bodine on the Beverly Hillbillies, besides Ellie Mae is lots prettier than Glen nBeck in a white wig.
I dunno Evergreen, they are still on national TV and radio with their own shows and there are still MILLIONS watching these idiots, and that’s what’s scary, that many insane idiots running around out there every day who LOVE Limbaugh, Beck, Coulter, Bachmann, etc. Even a few are too many and yet there are MILLIONS. Luckily, a lot of them are old folks who are house bound so they at least can’t get out and do physical harm, but they still VOTE.
I used to watch glenn beck everyday, and I stopped watching him once he went super religious. I don’t want to be schooled on why I need to believe in imaginary friends and shit.
He was almost onto something for a while, but then suddenly he became a god fearing idiot.. damn shame.
I like to think that people are finding something more constructive to do with their time then watch his rants and lunacy. Maybe they’re out walking or playing with their kids or reading a book.
But then, I’ve always tended to optimism.
not suprising. The dude attacks everything, actually produces crocidile tears better than Bohner, and comes off as those guys that think the CIA installed chips in their teeth.
His ‘crocodile tears’ are the result of putting mentholated rub too close to his eyes intentionally. He has been caught on cell phone video laughing with his stff while applying it, wondering if it has stopped working.
After being called out on his hateful rhetoric and his veiled threats of violence, Beck is now making the sophomoric error of totally overcompensating. It was tough to watch his antics last night- denouncing violence in any manner and ranting about violence on cops and…ultimately, I had no idea what point he was actually trying to make other than to try to throw up a smokescreen to cover his past vitriol.
It makes for great entertainment and a constant source of amusement and conversation fodder.
Which aught to at least for a little while, throw a wrench into his minions thought processes’s. I mean after all he has been telling them to arm themselves for violence
Beck is a pudgy, whiny byotch, and probably looked and acted the same when he was a kid, just the kind of victim redneck teabagger types love to pick on, so why do they support him now? Guilt?
Wow! you just won every argument he has ever made without a single fact or even the inconvenience of a discussion or debate. Progressives claim to want to help everyone so we should learn from them. So, what I have learned is every time someone disagrees with me just insult them repeatedly and seek to destroy their reputations and businesses. Yeah! why hadn’t I thought of this before. Oh…I know why…I am not a complete @$$ clown. Shucks!
Yes you are John. I know you from the Alan Colmes blog. You are at best a complete @$$ clown
I’m glad that there has been such a drop in numbers, but….
The remaining people have to be the crem de la crem of people who have serious problems with others.
People who hate liberal, democrats, POTUS Obama, the people who are so angry.
I think this is why beck’s show is getting more bizarre and outrageous.
He is pandering to those who are violent and are willing to do the unthinkable to others.
I think fox news has a big, big problem on there hands. How to down him down or remove him from the show.
he will not go willingly and it will be ugly.
Yeah, violent. You mean like the violence SEIU thugs waged against a black Tea Party guy last year? You mean violence like the dem congressmen who attacked the young guy last year when he tried ask him some questions? You mean violent like the union thugs protesting in Wis. and in Ohio who struck a woman in the face while she filmed them? You mean violent like the IBEW guys expletive laced tirade about “Tea Baggers”? You mean violent like the guy in Wis. who threatened to “F__” a counter-protesters “mother in the @$$” violent? Or violent like Ed Schultz who claimed he would like to smash Republicans in the dirt and grind them with his fists and knees violent. You mean violent like your Leader who said “if they bring a knife I will bring a gun?” violent? Or how William Ayers estimating the need to “kill 25 million people to get ride of the trouble makers” to an under-cover FBI guy? You mean the more innocent violence of SEIU throwing eggs at the TP bus in Nevada? Or the comments protesters made at the Koch meeting how Judge Thomas should be “strung up” and “put back in the fields”. No? Oh yeah that is racist and violent. You probably were looking for plain violence. So…I won’t include the hideously ugly fat chick at the Wis. protest who called a man “a bad Jew” who identified himself as a Jew in opposition to her point of view.
Sorry! The above post should have read, how to tone him down or remove him from the show
Diane,
ROFLMFAO, I read your post very quickly and it came out as “drowning”.
People are getting back to work and people are cancelling cable due to the economy. Beckanoia’s constant “doom and gloom” using bogus BS from over 40 years ago that no one remembers, does not help.
Yesterday, he said something, cannot remember which lie it was, but he said he was “against it in the 60s and is still against it”. Beckanoia was a little child in the 60s. Guess he had superpowers even then.
You are so right. He was born on Monday, February 10, 1964, so he was only 5 or 6 when the ’60′s ended. But of course, he is one of the masters of revisionist history.
Funny how Media (doesn’t) Matters rides Beck. If Beck took his ‘low numbers’ and were on PMSNBC he would be their top rated guy. Jeez, get a life, losers. Leftist rage at anything not them is unbecoming and frankly, grotesque with the gnashing and drooling. Becks numbers are low comparatively simply because FoxNews kicks the snot out of everyone else as a whole.
But thats not the point is it? The point is Beck has lost a ton of viewers. It has nothing to do with MSNBC, it has everything to do with the Beck message no longer being relevant to many people.
You people must be the youth in this Country that has been dumbed down by the Government Schools. Fox News has the best ratings of any News out there, and it is because they are not afraid to tell the truth. The main stream media have been bought off. Please educate yourself to the truth before you bad mouth someone.
Please listen to your own advice before you type stupid comments.
The word ‘country’ doesn’t require capitalization, nor does ‘news’, and ‘badmouth’ and ‘mainstream’ are both compound words. Sorry, in the 50 years since you were at high school, you must forget little things like the lessons they taught. I guess American schools didn’t fail all youths if they can correct your grammar.
Also, Fox News is insane. You should see how other countries laugh at its bias and constant lies. I went to Australia, and people with cable TV would have drinking games whenever Fox newsreaders were incorrect about something. Let me tell you, everyone got DRUNK. Fox is a joke to everyone in the world except those two million redneck viewers.
[...] program is second lowest rated show on Fox News, trailing on On the Record with Greta Van Susteren. More… [...]
More people watch The Phil DeFranco Show on YouTube. A LOT more.
Like Beck or hate him, he still managed to pull 4 times the amount of viewers as extreme leftwingers like Olbermann, Chris Matthews, Rachel Madcow…er. Maddow.
I would argue that his ratings are high because many liberals don’t need to be told how to think and feel. Fox News gets WAY better ratings than the rest of the news channels, why is that?
Fox news only beats the cable news. MSNBC and CNN. The Network news makes Fox look like beginners. So basically they can only brag about beating 2 other companys
Interesting. “We” ask to be left alone to make our own fortunes and deal with our own mistakes. “We” believe in SELF reliance and prefer to follow our own lead. “We” encourage others to do the same. ‘You” progressives hate us for this belief. “You” believe in the collective. “You” adore those who preach collective salvation and top-down, one-size-fits-all, collective solutions. “You” press for large government, central, authoritarian rule. “We” reject this. How do you conclude “Liberals” (a co-opted term) need not be told what to do?
[...] Jason Easley at PoliticusUSA.com: Fox News averages about 1.2 million daytime viewers, and 2.4 million primetime [...]
I’m happy to see him twisting in the wind but should the economy tank again, as I believe it will, his numbers and his histrionics will return full blast. I’m not writing him off yet and neither should anyone else.
[...] Read more and see the numbers at Politicus USA. [...]
How boring.
_______’s decline and coming-soon-canceled rap is one of the oldest ruses on lib web sites. Been going on for years.
That’s way easier than actually competing with _________. Liberals can’t actually do that.
So basically you cant compete with the numbers? Thanks for playing.
No sorry again Shiva, we were looking for “23.8%” increase in Mr. Becks ratings since this article was posted it is we who thank you for amusing us with your play.
There is no 23.8% increase. He is averaging between 1.7m to 2.0m nightly. How you must brag over his fall from over 3 m nightly
Commenting on the youth who read this dribble. You’re all to ignorant to understand liberalisim or conservativism. “If you’re not a liberal by 20 you have no heart, If your not a conservative by 40 you have no brain” …Winston Churchill
That is not an accurate quote. See http://www.winstonchurchill.org/learn/speeches/quotations/quotes-falsely-attributed
Now, who is ignorant?
My experience has been that the ignorant frequently use pretty quotes in the place of actual thoughts or arguments.
[...] NEWS: It was refreshing to see Politicususa report this week that Glenn Beck’s ratings have dropped nearly 50% over the last year – [...]
I watch his show on occasion just because I’m bored.
If I got a nickle every time he mentioned the “founding fathers” I’d be rich before the first commercial break.
So Beck loses more viewers in one week than the number of viewers who watch all of MSNBC. What shows on NBC have EVER had 2 million viewers? The total viewership on Rachel Maddow is a rounding error for Beck.
It’ll really be a shame if his ratings get so bad that Fox pulls him, and the FCC won’t have a chance to get him kicked off the air! THAT would be the American way, right!
Don’t you guys hate the free market?? Now suddenly it’s the gold standard.
Beck made his point. He was right, and continues to be right.
Except for when he’s wrong, which is when he says everything except his own name.
and his ratings haven’t moved at all. The article is using a week in December. Something called Christmas happens I think and he is rarely even in the studio most of the month. His rating for the week of 2/21/2011 and nearly all of this month have right back between 2 and 2.2 million every day, some higher some lower.
Cheers
Correction: What shows on MSNBC have ever had even the viewership that Beck has supposedly lost??
He was drawing 10 to 15 times’ the viewership of political shows on MSNBC in his time slot
He was.
Keywords.
[...] [...]
Well, maybe it was because he is now almost certifiably crazy???? Sawing a rabbit in half with a chain saw or even threatening to do so has some very dark implications to where his mind is currently dwelling…he really needs to be examined for mental status. Fox keeps the guy nd MSNBC lets Keith go!? Yikes – who’s minding the asylum????
Damn. Pretty soon his numbers will be as low as Rachel Maddow’s.
Is that intended to hurt someones feelings or are you up way past your bedtime?
[...] want a religious point of view, we’ve got plenty of religious stations. You can get it 24/7.” When Glenn Beck’s ratings first started to tank, he decided that the way to revive his career was to inoculate his political views with a healthy [...]
[...] want a religious point of view, we’ve got plenty of religious stations. You can get it 24/7.”When Glenn Beck’s ratings first started to tank, he decided that the way to revive his career was to inoculate his political views with a healthy [...]