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Obama Dominating Romney in the Social Media Showdown
IMI (Internetmarking Inc.) has come up with an interesting new take on the social media showdown which is currently taking place between the incumbent President, Barack Obama, and his presumed challenger, ex-Governor of Massachusetts, Mitt Romney.
Ever since the advent of social media network sites such as Facebook, Twitter, Myspace, and the like, politicians have been quick to realize the potential that exits for reaching millions of potential voters at the stroke of the “send” button. IMI has recently compiled a graphic which is presumably able to be updated as the election cycle winds to a close in November. The results that they have gathered seem to show a strong disparity between the two candidates, with Obama as the continual victor in each contest, with the sole exception of LinkedIn, where both candidates have gathered over 500 connections apiece.
On all the rest of the networks, Barack Obama is emerging as the clear winner. This is due to a number of factors, not least of which is the fact that Obama has always captured the imagination of the 18-35 consumer demographic. His relative youth, combined with his breezy personality, good looks, and “hipness” have clearly stood him in excellent stead.
Romney, on the other hand, seems to represent nothing but another four years of snobbish, upper class, money grubbing and possible war mongering. He has done very little to try to endear himself to the 18-35 demographic, and his reputation among gays, women, and people of color is hardly favorable. The number of people on all of the social media networks who represent themselves as Republicans or Romney supporters is, accordingly, far fewer than the number of those who list themselves as Democrats and clear Obama partisans.
Of course, a clear margin of victory in the polls come November cannot be guaranteed via a preponderance of Facebook fans. But if demographics are any indication of the mood of the voting public, it is clear that Mitt Romney has a lot of catching up to do.
Social Media Deathmatch: Via Internet Marketing Inc