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Better Pizza, Better Boycott: Papa John’s Drops Rush Limbaugh
Despite the fact that Rush Limbaugh and his P.R. offensive have declared the boycott over, Papa John’s has dropped Rush Limbaugh.
In response to the BoycottRush campaign, Papa John’s has announced that they are going to discontinue their advertising on Rush Limbaugh’s program.
Interestingly enough, this news came shortly after Limbaugh went on a P.R. offensive in order to declare the boycott finished. Rush even went as far as to compare the boycott against him to the shooting of Trayvon Martin. The problem for Rush is that while he was proclaiming victory, he lost three more advertisers. Kohler, and Legal Zoom have also bailed on Limbaugh’s show in the last few days.
Limbaugh’s standard defense has been to claim that his ratings are up since the boycott, but what he keeps forgetting is that Glenn Beck’s ratings went up while he was being boycotted to. This boycott isn’t about ratings. It’s about advertisers. Sure some advertisers may trickle back in, but pardon me if I express some skepticism at the timing of the Washington Post proclamation that the boycott is over.
Rush Limbaugh hired a P.R. firm/crisis management team and low and behold, a couple of weeks later The Washington Post is proclaiming the boycott dead. As much as Rush Limbaugh hopes beyond hope that it will, this boycott isn’t going to just up and go away one day. That isn’t how these things work. The boycotters will keep going. They will keep pressuring any advertiser who comes back to Rush Limbaugh’s program. Day after day after day, they will be there. Rush Limbaugh will never escape their watchful eye.
Unlike conservatives, progressives and liberals don’t cut and run when things get tough. They didn’t quit when Glenn Beck and Fox News pushed back on them, and they aren’t going to quit now. The truth is that Rush Limbaugh isn’t personally feeling the pain of this boycott. He has a contract, and he is still getting paid. What terrifies Rush Limbaugh in the darkness of night, what wakes him up in a cold sweat is the knowledge that the boycotters have found his weak spot.
This boycott is attacking the support beam that holds his empire together. Rush Limbaugh’s entire success is based on one thing, advertiser dollars. If those advertiser dollars dry up, the market for Rush Limbaugh goes bye-bye. Ratings don’t matter. It is all about the advertising.
Limbaugh can keep talking about his ratings, but as long as advertisers continue to leave, the boycott is successful, and Rush Limbaugh’s broadcast empire remains in jeopardy.
Image: Slice Harvester
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12 Responses to Better Pizza, Better Boycott: Papa John’s Drops Rush Limbaugh
Cha
Mar. 31st, 2012 at 2:45 am
And, I thought I had read that the owner of Papa John’s was a republican. Donating money to them. But, obviously limbaugh went too far with his ugly lies and slander even for that repub.
OR, he’s feeling the heat from his Democratic Slicers.
Dan Skinner
Mar. 31st, 2012 at 3:37 am
Ladies… what you’re doing is showing immense guts and power… take this bozo down!
Terri
Mar. 31st, 2012 at 7:13 am
Always glad to hear that a advertiser left Rush. I never listen to him, but am as angry as anyone about what I read and hear about what he says. However, I do not believe his situation is the same as GB’s. I read that he is a partial owner of his show. I do not think it would be possible for Clear Channel to fire him. If this continues, or gets worse, they might (or might not) renew his contract in a few years. I think he has an 8 yr. contract starting in 2008.
Dan Lewis
Mar. 31st, 2012 at 10:52 am
I never liked Papa John’s pizza. Becoming aware that Papa John’s did business with that sick jerk, Limbaugh, explains a lot.
The humans behind Papa John’s are dirty, greedy idiots that don’t give a damn about the health of this nation.
At least Papa John’s did the right thing in dropping Limbaugh ads.
Papa John’s BETTER wake up and keep working on getting better.
Limbaugh is Mind Poison, folks! The smart ones keep away from that garbage.
The Platzner Post
Mar. 31st, 2012 at 11:26 am
Boycott Rush’s advertisers!!! The Platzner Post Facebook/Twitter
Chris Lee
Mar. 31st, 2012 at 1:19 pm
Whether they have a contract or not, they may ultimately reach the conclusion that it is better to pay him his millions and put someone else on the air in place of him who can bring the advertisers back. They are fools if they don’t have an escape clause in the contract. Shock Jocks are always going over the top and getting fired: Greaseman, Howard Stern et al. Well, stupidity deserves to lose money and they’re going to lose a lot on this one if they’re going to keep his hours of ad-less drivel on the air.
Darlene Fields
Mar. 31st, 2012 at 1:20 pm
Rush’s supporters are receiving there marching order. Pininterest has a page set up with advertisers who left him and a lot of us went there to say thank you. It wasn’t long before we started seeing those advertisers being attacked and those of us to sought to thank them being attacked as well. Stay cool everyone-let them spout thier hatred, slow and steady wins the race.
Darlene Fields
Mar. 31st, 2012 at 1:22 pm
Sorry I should have said ‘their marching orders’ and ‘those of us who sought’. Get ahead of myself sometimes.
TimpFeee
Mar. 31st, 2012 at 4:22 pm
lol, see that is jsut too funny, rpeople are starting to realizew what a waste of flesh this limbaugh idiot really is!
www.Anon-Nets.tk
TRinIA
Apr. 2nd, 2012 at 11:15 pm
The founder of Papa John’s Pizza has been very generous here in Iowa — donating significant amounts of $$$ to the University of Iowa Children’s Hospital. I think it takes courage to back out of an advertising opportunity — even it if it is on blowhard Limbaugh’s program. They deserve credit for putting decency before dollars.
Ignia
Apr. 9th, 2012 at 10:20 pm
That’s not a papa johns pizza. We no have stuffed crusts. :(
-papa johns employee