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With Sean Hannity Getting Stomped In the Ratings Fox News Attacks Rachel Maddow
Since election day, Rachel Maddow has been beating Sean Hannity in the key demo ratings. Fox News has responded with a juvenile attack on Maddow.
There is something happening in cable news that can no longer be ignored. MSNBC is seriously challenging Fox News. Specifically, Rachel Maddow and Lawrence O’Donnell are regularly beating their Fox News competition in the key 25-54 demo. Last week, Maddow beat Hannity, 378,000 viewers to 352,000 in the demo.
This week Maddow handily defeated Hannity on Monday (394,000-336,000) and Tuesday (388,000-285,000). Even with guest hosts filling in for Maddow on Wednesday and Thursday, Hannity was only able to eek out small wins of 55,000 and 38,000 in the demo. From election day through the end of November, Maddow beat Hannity by 13%.
Hannity’s margin over Maddow in total viewers is inflated by the fact that Fox News is available in more homes than MSNBC. Bill O’Reilly’s show is the only thing keeping Fox News ahead in the primetime demo. If anything ever happens to O’Reilly, Fox News will be in deep trouble.
The biggest sign yet that Fox News knows they have a problem was how they responded to Rachel Maddow being nominated for a Grammy for her spoken word version of Drift.
Here was the headline on Fox Nation:
This behavior is nothing new for Fox News. Every since Jon Stewart started crushing them in the ratings, they have regularly and sometimes personally attacked The Daily Show host. Among other things, Fox News has edited his appearances on their network and called Stewart a racist.
Stewart and Maddow both are the anti-Fox News. Both draw big ratings, and both are now enemies of Fox. As more younger Americans continue to rebel against information bubbles like Fox, they are seeking out alternatives that place an an emphasis on information over propaganda, and perhaps no show on Fox is as propagandistic as Hannity. On occasion during his broadcasts, Sean Hannity literally reads or quotes verbatim from Republican talking points. Maddow’s show is the exact opposite. She is fair to her guests, and is does not shy away from being tough on the Obama administration and Democrats.
If MSNBC was available in more homes, Maddow would have probably blown by Hannity in total viewers a while ago.
The Fox News style network is being rejected by more and more viewers. There may be little that Fox can actually do to stop this slide. So like the the impotent old man of cable news that they are becoming, Fox News has resorted to using juvenile attacks against younger and stronger competition that is gaining on them every day.
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67 Responses to With Sean Hannity Getting Stomped In the Ratings Fox News Attacks Rachel Maddow
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Fiona Mackenzie
Dec. 8th, 2012 at 3:04 pm
Probably grinds them that she’s nominated for a Grammy.
jlt
Dec. 9th, 2012 at 10:15 am
As if …hanratty and Rachel Maddow were in the same journalistic lexicon! She is an accredited JOURNALIST and he is a flunky!
Then we have to take into consideration the fact that unless Rachel choses to report on a specific ignorance or inane comment from the fux channel..None of her viewers would know what the bats in the belfry @ fux are up to!
LOL!
sue
Dec. 8th, 2012 at 3:55 pm
LOL Madd cow is beating Insannity by 13%…hahah
Dinorah Salazar
Dec. 8th, 2012 at 4:01 pm
Can’t wait to see that lying scum douche bag Hannutty in the soup line. Fux News will go down the drain if MSNBC keeps up their excellent programming.
had to happen. the ultimate cleanser, truth!!
Dec. 8th, 2012 at 4:35 pm
Truth is the ultimate ennima!
Victoria Lamb, MSHA
Dec. 12th, 2012 at 5:14 pm
Do you mean “enema”?
djchefron
Dec. 8th, 2012 at 4:42 pm
Why isn’t MSNBC is not on more cable systems?Oh,corporate America has a conflict of interest with an educated consumer.
Christopher
Dec. 8th, 2012 at 11:25 pm
Actually NBC networks are owned by Comcast so I’d assume at least that provider has incentive to get them in to as many homes as possible.
Shiva (Moderator)
Dec. 9th, 2012 at 12:09 am
They use them as premium to get people to pay more money
Victoria Lamb, MSHA
Dec. 12th, 2012 at 5:16 pm
At least the people who pay more to get MSNBC get value for the extra money.
stumptownhero
Dec. 9th, 2012 at 11:52 pm
NBC demands that their sister network make money so they are a “premium channel” that cable providers have to pay more for therefore MSNBC is in the higher cost package.
carrie
Dec. 8th, 2012 at 4:55 pm
MSNBC Is Best Fair And the truth ..Love Rachel A Great Reporter..All MSNBC Reports R Good showing all areas of the world news. They need to take the fake news off t.v as news
Shiva (Moderator)
Dec. 8th, 2012 at 5:18 pm
Can some one tell me what being beat in the demo means?
Poor Hannity. The lies are coming home to roost
Grant Devereaux
Dec. 8th, 2012 at 5:54 pm
Advertising rates are set by which Demographics groups are watching., The 24 to 49 demographic group is the group that most ad revenue is targeted at, so a good rating in that Demo group gives a show higher revenues.
Shiva (Moderator)
Dec. 8th, 2012 at 6:29 pm
Ah thank you, that makes sense
A Walkaway
Dec. 9th, 2012 at 12:05 am
(Laugh!) When I first read it, I was wondering what the h*** a demonstration or demonstrator model had to do with ratings!
BRian
Dec. 8th, 2012 at 11:28 pm
demo is short for demographics -the numbers and make-up of who is watching what channel/program during a given block of time.
ad rates for programs are based on this data.
Battlingdragon
Dec. 9th, 2012 at 3:10 am
Beat in demo = more viewers in that demographic.
mathazar
Dec. 8th, 2012 at 5:30 pm
Anyone care to guess how many Journalism awards fox “news” has won ?
(hint) it’s nice round number, and it starts with Z.
Victoria Lamb, MSHA
Dec. 12th, 2012 at 5:18 pm
Thanks for the hint!
harleyblueswoman
Dec. 8th, 2012 at 5:52 pm
Love Rachel!!! Don’t be messin with our girl!!! Love MSNBC except for Joe Blow (Mika needs to bitch slap him)in the mornings and Chris Matthews is a douche sometimes….
Claude Bols
Dec. 8th, 2012 at 7:22 pm
It’s “eke out” not “eek out.”
A Walkaway
Dec. 9th, 2012 at 12:07 am
Maybe he scared them!
(GD&R)
Victoria Lamb, MSHA
Dec. 12th, 2012 at 5:20 pm
Unless there is a mouse involved.
Joyce Buchner
Dec. 8th, 2012 at 8:37 pm
Perhaps Fox News should just try actually being a real news show as opposed to a lying, corporate dictated program that is now finally being seen for what it is and the lies all being revealed.
Nik DeWitt
Dec. 9th, 2012 at 1:12 pm
Don’t forget who started faux news. Rupert Murdoch.In his English version of faux news they have put some of his executives in jail for the methods they employed while gathering the “news”. It has also cost Murdoch millions of dollars and is not over yet. There will be more to pay and probably more individuals convicted and put away.
stumptownhero
Dec. 9th, 2012 at 11:55 pm
How could they continue to be the GOP propaganda agency if they did that?
majii
Dec. 8th, 2012 at 8:38 pm
I remember Fox getting its hate on when Keith Olbermann was nominated for the Edward R. Murrow Award a few years ago when he was still at MSNBC. O’Reilly was very upset about it and made some very unkind and sarcastic comments about KO. I guess attacking others for their stellar journalistic achievements is all one can expect from a network where journalism died a long time ago.
carol booher
Dec. 8th, 2012 at 9:17 pm
Hannity is like Lonesome Roads in the movie A Face in the crowd. im sure if the sound were left on america would hear a lot… he is so biased and ignorant it is pitiful…Rachel is educated and very smart.. Hannity who is not cannot stand it..I think he will be out shortly…as for Oreilly, he might be binging in the only ratings..people are sick of him and his biased outlook also, i dont thank his ratings will hold up.. he has a big head and is too smart assed.. hes on his way out also..i wait patiently for the demise of Faux news
ds27us
Dec. 8th, 2012 at 9:29 pm
I listen to Rachel’s show on a podcast that I download every night, as we don’t have cable. I wish I could help her with those ratings, though, as I am a 36 year old male. Nice to get some of us guys in that camp instead of the other network.
MsPithy
Dec. 9th, 2012 at 11:34 am
MSNBC makes it really easy to watch videos their shows online.
www.msnbc.msn.com/id/8004...
Choose msnbc, in the column on the left. I think they keep track of the number of “views,” like ratings.
Dinorah Salazar
Dec. 8th, 2012 at 9:46 pm
Wow, we are getting someplace here.
The Repugs are scrambling. After Willard’s defeat they are having a tough time.
The same thing is happening to FUX. After so many of their experts predicted a landslide for Willard,
they fell flat.
NEXT: FUX AND IDIOTS.
phydeaux
Dec. 8th, 2012 at 10:45 pm
as for bill o’rielly it doesnt matter whether you like his show or not. if you watch it, when it is over you will end up hating someone. as for hannity when he dies and goes to hell, he will be suprised when he wakes up and finds that he is the devil himself
Eykis
Dec. 9th, 2012 at 10:23 am
I refer to @seanhannity – El Estúpido – he calls @POTUS “The Annointed One” 24/7. What I am waiting for is Stupannity’s kids to be old enough to realize what their father does for all the gazillions he makes and surely they will hate him~
clennis05
Dec. 8th, 2012 at 10:48 pm
I wanted to listen to both sides of the campaign but, willard changed clothes a lot. I guess he had to since his trousers burned up after every public engagement. He even had his wife lying. Shame.
Ernie
Dec. 8th, 2012 at 11:06 pm
I’ve said on a couple of sites that Fox has to be losing viewers.
Glad to see that the ratings reports are starting to reflect the viewing reality.
This election has to have just torn it for the true believers.
Just imagine you were told that Romney was going to win by a landslide. And then this happened. Wouldn’t you have a bit of a problem actually believing anything that Fox broadcasts.
Even the stupidest viewer is going to develop some skepticism.
Albert Lopez
Dec. 9th, 2012 at 12:06 am
Love Rachel..she is one smart cookie..
She’s also my girl on msnbc for sure !
Brishty
Dec. 9th, 2012 at 12:12 am
Sorry Fox…. You guys can’t Beat MSNBC.. Now Rachel nominated for Grammy…
carmen cuevas
Dec. 9th, 2012 at 12:14 am
HOW STUPID!!!!! FOX news is the best we have, they tell you the truth, the way It is, not a bounch of boloning. I LOVE FOX NEWS!!!!!
Shiva (Moderator)
Dec. 9th, 2012 at 12:33 am
You mean “bunch” of “baloney”
We never expect Fox News worshipers to have very high education levels
Burz
Dec. 9th, 2012 at 4:03 am
No. It doesn’t.
It parrots your own uninformed ignorance back at you so that you feel better. It regurgitates your biases and incorrect idiocy, so you can feel smarter and think you’re correct, when you’re not. Fox has learned that telling people what they want to hear, instead of the truth, is a successful business model. And because we have no standards for what allows an organization to call themselves “news”, they belligerently lie and eschew the truth, daily, so that people such as yourself can go on believing a comforting lie.
Except now, people are waking up. They’re realizing that in the fight between reality and comforting lies, reality wins. It’s just taking some of you longer to wake up than others.
djchefron
Dec. 9th, 2012 at 9:07 am
Carmen is the typical fox viewer.Loud abrasive and not making any sense and BTW cant spell or to lazy to use spellcheck because like the rest of the Reich wing the facts don’t matter only what they say.
Shiva (Moderator)
Dec. 9th, 2012 at 9:20 am
All you have to do is use Firefox, it shows you your errors
djchefron
Dec. 9th, 2012 at 9:30 am
You are correct but as this study shows…
Study: Fox ‘News’ viewers have an IQ that’s 20 points lower than the U.S. National average
The results of a 4 year study show that Americans who obtain their news from Fox News channel have an average IQ of 80, which represents a 20 point deficit when compared to the U.S. national average of 100. IQ, or intelligence quotient, is the international standard of assessing intelligence.
Read more
news.yahoo.com/intelligen...
bess moore
Dec. 10th, 2012 at 5:46 am
Omg! Do you understand English? Go back to Mexico!!!
A Walkaway
Dec. 9th, 2012 at 12:15 am
I read this, and remember all of the hoopla when Faux started. We actually watched it regularly (I liked the timing and the weather forecasts). I didn’t catch on until much later what was really going on, and resent their propaganda machine.
Hmm… the “big three” have been around for a lot longer than I’ve been alive and may outlast me. Maybe Faux will be different, and I’ll have seen both its debut and its fall.
Victoria Lamb, MSHA
Dec. 12th, 2012 at 5:11 pm
Let’s hope so. Fox is everything that MSNBC is not: venal, uninformed, hateful, tone deaf, dishonest, mean-spirited, and on, and on. They have nothing to contribute except derision, and no one benefits from constant negativity.
Warrior_Woman
Dec. 9th, 2012 at 12:35 am
I have never been one to watch a lot of news. I read most of mine online. The night of the election I was flipping through all the news channels getting the different election results and listening to what each station had to say. I came across Rachel Maddow and now I watch her every day. She is so informative, intelligent, and witty without being abrasive. She gives straight-forward news and makes very interesting points on all topics. I also watch Jon Stewart daily. Between the two of them, I feel more informed on the topics. I think those who are faithful to FOX are extremely brainwashed and cannot seem to see the whole picture. They are some of the most negative people I have the displeasure of listening to and no matter what they are right, and I am wrong. I like how Maddow and Stewart gives their opinions good and bad for both parties.
Elzbieta Pettingill
Dec. 9th, 2012 at 1:31 am
Super thrilled to hear this. I stumbled on MSNBC before the election, and ever since then I fell in love with Maddow,O’Donnell, Ed, Sharpton and Matthews. Wonderful team. They sure know how to inform us while remaining refreshing and entertaining. And most importantly; I love the strong principles they all seem to have.
Linda Phipps
Dec. 9th, 2012 at 6:00 am
Well Phideaux, I don’t know if O’Reilly will stay in Hell very long, I expect even the devil has some taste. He will just float around until he is vaporized.
Sewinglady
Dec. 9th, 2012 at 7:15 am
It’s about time they reap what they sow. I refuse to allow that network come thru my TV. I don’t pay for a bunch of crap. The sad part is the folks who listen, obviously can’t think or reason.
diane
Dec. 9th, 2012 at 8:55 am
fox news has nobody to blame but the idiots they hire to shovel the lies and bs at people.
Scaremongering is what fox does best and it would be wonderful for them to get an Emmy for it.
Ken
Dec. 9th, 2012 at 10:37 am
Fox began the descent of the Republican Party with there incessant, shrill advocacy of extreme conservatism. With their total embrace of the Tea Party types, they have helped to assure the demise of both. This is enjoyable.
Republicanism was an admirable section of American politics. It too, is dying. It really is sad to watch.
Anne
Dec. 9th, 2012 at 10:47 am
Rachel Maddow’s superior ratings to Hannity’s show that there are folks who value the reality and truth that she brings to any subject. I love to watch her correct the numerous factual errors that come from not only FOX NOISE, but also the regressive Republicans who don’t feel obligated to be factual. I sincerely hope this is the beginning of a trend that will be marked by the steady decline of FOX and other hard-right outlets as well as the ascent of the kind of truth that she represnets and has been so sorely lacking in so much of the media.
maria champion
Dec. 9th, 2012 at 11:02 am
I have to watch her online! I live in Kentucky, and with the package I have from Dish the only 24 hr news channel I get is Fox, and I refuse to watch it. I watch MSNBC online. Thank god that when something important happens they live stream without the interference of Dish! I love watching Rachel, she is so smart! There is not one person on Fox that I respect as a journalist.
D. W. Skinner
Dec. 9th, 2012 at 11:38 am
people are just catching on that Fox news lies. They lied to their own people during the election. They sat their all teary eyed with their glasses of champagne ready to toast a Mitt Romney and Republican landslide they were assured EVERY night was inevitable by Fox News. Guess what…?
Shiva (Moderator)
Dec. 9th, 2012 at 11:41 am
The people overcame the corruption of state GOP leaders, local GOP leaders and Karl Rove
fredaruthproject
Dec. 9th, 2012 at 11:44 am
I believe what galls Faux the most is that Rachel never fails to do the required research before she presents her position on any topic. Shamity would not even know where or how to begin that process!
Wolfgang
Dec. 9th, 2012 at 1:00 pm
Fox is owned by an ultra-conservative, who already owns far too much of GB’s media and whose close associates have been charged with lying and cheating. What do you expect? Murdoch woould like to own far larger swathes of the US press, but your authorities are too sensible to allow him to become a media oligarch in America.
If you want fair and balanced try the BBC.
Rachel Maddow, Lawrence O’Donnell and Jon Stewart are great and amusing disseminators of news
Elphis
Dec. 9th, 2012 at 3:38 pm
“The FCC wants to give away the Chicago Tribune and the L.A. Times to Rupert Murdoch.” Don’t let this happen: bit.ly/ROR5gz
Grrrr!
Dec. 9th, 2012 at 6:55 pm
What a typically petty, low-class reaction from Fake News !
But what’s REALLY interesting about the ratings story is that while FN’s ratings didn’t change, Maddow’s and O’Donnell’s skyrocketed.
This indicates that while Fox’s older, more conservative viewership held steady, Rachel and Larry gained a lot of NEW younger viewers.
This in turn suggests that when younger viewers sought information about the election, MSNBC’s emphasis on verifiable facts proved more attractive than FN’s ever-present, fact-free right-wing bias.
What I’d like to know is what all this says about FN’s viewership — it HAD to have been a nasty reality-slap to watch months of lies go down the drain on election night.
One would THINK such a debacle would cause viewers to strongly question the accuracy of FN’s reporting — unless, of course, they’re not so much “viewers” as a huge herd of hypnotized sheep. (And for Fox, that’s “baaahhhh-d.”)
Bottom line: Congratulations, Rachel and Larry, and keep up the great work !
Donna
Dec. 9th, 2012 at 8:44 pm
Fox is nothing but a supermarket tabloid propaganda factory. I have talked to people around the world who were sickened by the foxification of their media. Rupert Murdock is a cancer on democratic media.
He sued the FCC for the right to lie to his listeners.
Fox News goes to court, wins right to lie
foxnewsboycott.com/resour...
Now he is trying to gobble up some more of the media here in the states.
Murdock tries to get the FCC regulations about cross-ownership bwtween cable and paper
(More monopolies) www.broadcastingcable.com... Proposes Loosening TV/Newspaper Cross-Ownership Ban…Again&referentUrl=/article/490405-FCC_Proposes_Loosening_TV_Newspaper_Cross_Ownership_Ban_Again.php&referentClass=article&todo=addContribution
Dinorah Salazar
Dec. 9th, 2012 at 9:30 pm
Boy oh boy!!!!!!!!!!
Carmen Cuevas has learned NOTHING from watching FUX news. She can’t even spell. Shame on you!
You should stay away from blogs. Your demo shows that you are right there with all other FUX watchers. Not educated. Get a life.
Audrey Jackson
Dec. 10th, 2012 at 7:28 pm
I love everything about Rachel Maddow, Lawrence O’Donnell and Jon Stewart. Rachel and Lawrence are in a category that I thought had become a dying breed: the ethical journalist who knows her/his work, and can often fact -check in real time! Lawrence was excellent when he went up to the camera and called Tagg Romney a liar, and challenged him to a duke-out! There’s a true Boston Irishman who’s like the honey badger — he says, Bring it!” And I’m sure that served him well during his days working in the Senate! LOL! And Jon Stewart is the source of real news brought to viewers with a sense of irony and humor that appeals to a large number of younger viewers, as well as us older viewers who know BS when they see it getting flung about by the likes of Hannity and O’Reilly.
I wish Rachel, Lawrence, Jon, and all of their crew members the best! I even love Rachel’s Friday night “pre-prisonfests” where it’s always fun to see what libation she’ll concoct next!
Inez
Dec. 10th, 2012 at 10:23 pm
rachel is number one. it must be tough on the boys to beaten down by a woman. ha ha ha
Ken Ehrhart
Dec. 12th, 2012 at 4:30 pm
Rachel Maddow is one of the smartest women on TV today. With a Rhodes Scholarship and DPhil she is one of the most highly qualified people to comment on today’s political scene. I have been watching her since she joined MSNBC and her program has been nothing but fair. She has criticized both Republicans and Democrats equally. Granted she does have a definite liberal view, but she makes no bones about it.
What I love about her is that she goes out of her way to get Republicans on her show to get their viewpoints on whatever topic her program may be covering that day. She is constantly pleading on the air for specific Republicans to come on the program. The shame is that it appears that they are afraid(?) to go on.
FN on the other hand has been nothing more than the propaganda machine for the Republican and Tea party, spewing lies and half-truths like they were gospel, beyond reproach. FN tries to obfuscate what its real agenda is. They even believe their own lies to the point that they cannot believe it when things do not go their way.
MSNBC has many Republicans as contributors for all of their programs but I have heard of effectively no Democratic representatives on FN. Granted I have not watched FN much (<10 hours) but some of some of my friends that do, say they have seen very few if any Democratic contributors or interviewees.
Bottom line the MSNBC evening lineup of Matthews, Shultz, Maddow, O'Donnell runs the gamut from far left to center so you get a much more balanced viewpoint.
Oh, BTW, I am NOT in the Demo group this discussion is about. I would more properly fit into an older Republican Demo voting group.
Joe average blue collar
Dec. 19th, 2012 at 9:24 pm
You all just don’t get it. It is not about truth. They all lie. It is just that fox is the only ones who are willing to lie for the conservatives. Fox is biased. Without doubt. But so is every other outlet available. The rest are just slanted left, whereas fox is slanted right. You as a population of liberals are well educated whereas the common republican is a less educated blue colar worker. You know, the people who contribute to the GDP. I guess that could be due to the fact that when you have to sweat and bleed for your paycheck you are less likely to be so giving to those who are unwilling to work just as hard to earn it. I could understand how the common fox viewer could be misled into believing that Hannity and others are news instead of the opinion columnists that they really are but these liberally educated masses should already know this. You all are on such a bound and determined trudge over the edge, and so sadly may well drag this country over with you into oblivion. God save us.