Rachel Maddow is poised to Dethrone Larry King

Although, she isn’t putting up Glenn Beck like numbers over at Fox News, MSNBC’s Rachael Maddow’s show is up 98% in total viewers and she is now running virtually even with CNN’s Larry King at 9 pm. Could the end be near for the venerable King?

According to the NBC press release on the 2009 first quarter ratings, “The Rachel Maddow Show again out-rated CNN’s “Larry King Live” among A25-54 in March (340,000 vs. 293,000), and finished within 50,000 total viewers (1,133,000 vs. 1,177,000).”The Rachel Maddow Show” was up 98 percent in total viewers compared to March 2008 (1,133,000 vs. 573,000) and up 70 percent in A25-54 (340,000 vs. 200,000). It isn’t as if Larry King is losing viewers. King’s ratings are up 20%, and he is up 9% in total viewers. The problem would seem to be that King’s ratings are relatively flat.

The scary thing for CNN when it comes to Larry King is that on some nights he is getting beaten by Maddow in total viewers. Last Thursday, Maddow outdrew King 1.2 million to 1.1 million. However, Maddow’s ratings were still about half of Sean Hannity’s over at Fox News. On Friday, Maddow and King ran about even with King winning 875,000-844,000 but on Monday Maddow beat King 974,000-918,000. As you can see, Maddow isn’t just competitive with King, she is beating him. I think these numbers say more about the popularity of Maddow’s show, which on some nights is better than Keith Olbermann’s Countdown, than any decline for Larry King.

The problem for CNN is that before the rise of Fox News, King was a cable ratings monster, and THE place for newsmakers to go. Over time though, King’s show has become the home of criminal mysteries, and entertainment conversation. For viewers who want political talk, either FNC or MSNBC is the place to go. It is really is only a matter of time until Maddow starts beating King on a nightly basis, and with CNN’s other prime time struggles, I do wonder how much longer they can stick with King. To me, King’s slide is another symptom of CNN’s inability to keep up with the times.

13 Replies to “Rachel Maddow is poised to Dethrone Larry King”

  1. […] number of viewers from CNN. Once the dominant cable news show, Larry King Live is on the verge of being pushed into third place for the time slot behind both Hannity and […]

  2. Today’s Las Vegas Review Journal has an editorial by a Phil Ventura which suggests that we start using Pinocchio instead of an elephant to represent the RNC. This would make a great visual for your show – allowing the nose to grow dailly as you identfy the new “lie of the day” that they are telling.

  3. Last Thursday, Maddow outdrew King 1.2 million to 1.1 million. However, Maddow’s ratings were still about half of Sean Hannity’s over at Fox News. On Friday, Maddow and King ran about even with King winning 875,000-844,000 but on Monday Maddow beat King 974,000-918,000. As you can see, Maddow isn’t just competitive with King, she is beating him.

    voip internet service

  4. Evidently, a lot of university students in the whole world purchase research papers every minute. Thence, I state that the research papers writing service can be very common in students’ society.

  5. We were glad to propose you research essay writing or supreme facts connecting with this post and you still should have stuff about prices like a bonus.

  6. There are extraordinary suggestions about the right way to get the great degree. Therefore, students just need read the theme referring to this topic and just finish the hot science essay. The more simple way is to select the professional essay writing service and purchase essay there. Hope that helps.

  7. Thank you, it’s very awesome article about this good post it might be very obliging for students.
    Recently i needed resume company. To my greatest surprise, resume was worthy the price I paid for it.

  8. I first has once got since search on your site and has found it very cognitive. Has Added itself in bookmarks.
    loans

Leave a Reply

Your email address will not be published.