Wal-Mart and 7 Other Advertisers Drop Glenn Beck


ColorofChange.org announced today that the nation’s largest retailer Wal-Mart has pulled its ads from Glenn Beck’s Fox News program. Seven other companies joined the retail giant, including Best Buy and CVS have stopped advertising on Beck’s program. This now means that 20 advertisers have left Glenn Beck since he called Obama a racist.

Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Best Buy, Broadview Security, CVS, Re-Bath, Travelocity and Wal-Mart all announced that they will no longer advertise on Beck’s show.

David Tovar, a spokesperson for Wal-Mart told ColorofChange.org in an email, “Walmart [sic] today confirmed the retailer pulled ads from the Glenn Beck show on August 3rd.” Carolyn Castel, Vice President of Corporate Communications for CVS wrote, “While advertising on Fox is part of our communication plan, we had not requested time on Glenn Beck’s show specifically. We have instructed our advertising agency to inform Fox to ensure Glenn Beck’s program is not part of our advertising plan.”


Amanda Borichevsky, a spokesperson for Travelocity said, “We did not specifically place our ad on the show. We buy ads in bulk and then they are placed somewhat randomly. However, we have now specifically asked that our ads do not appear during this show.” Lisa Svac Hawks, Director of Public Relations for Best Buy said that the ads that were airing on Beck’s show were a mistake, and should not have been airing there.

When Wal-Mart dropped Beck, Fox News developed a serious problem. When the biggest of the big won’t touch a program, it sends a message to other potential advertisers. When you look at the list of all 20 companies that have left Beck, there are many household names there. ConAgra, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance have all previously dropped Beck.

Fox News should still be able to sell time on Beck’s show, but without the biggest advertisers competing, this has to hurt ad revenue. Interestingly, Lawyers.com and a few others who have dropped Beck have had ads showing up on MSNBC lately. This could just be expanded buying, or it could be that some advertisers are moving on. I don’t know how many more advertisers FNC will stand back and let Beck lose before they do something.

6 Replies to “Wal-Mart and 7 Other Advertisers Drop Glenn Beck”

  1. […] or specified that their advertisements not be shown during the Glenn Beck show on Faux News. ColorofChange.org announced today that the nation’s largest retailer Wal-Mart has pulled its ads f… Seven other companies joined the retail giant, including Best Buy and CVS have stopped advertising […]

  2. We do not need enemies, we do not need terrorists to destroy our country and attack our government…we have Glenn Beck and Fox news as the avenue to create anti American rhetoric.

    There is constructive criticism and there is vicious commentary and attacks on Americans, our government and our system. Glenn Beck and Fox News believe that vicious commentary will help them discredit our government so that they can win the next time around. For them, it’s not about trying to fix our country, it’s about stirring animosity and promoting hate for their ulterior motives of power. They are responsible for agitating the far right extremists and Nazis and creating an atmosphere or racism. Shame on them. They are irresponsible and they are the enemy of our country.

  3. Great, while MSNBC can call Bush all the nasitiest things ever and even call people at the tea parties racist these companies decide to pull ads from Beck.

    I guess I know where I won’t be shopping in the future.

  4. No, MSNBC called Bush for what he was, dumb, naive, liar, took us to war for no reason, he could not even talk and yes at the time he left office his approval rating was 22% or rather close to 80% of Americans did not like him because of the abuse of power. Do you remember any president in the history of the USA that wanted to lease the ports to the Arabs so that they would manage and control our security? And this happens while we are at war with the Muslims and Arabs? Two reasons why we went to war, Hussein was involved with 9-11 and he had weapons of mass destruction, turns out both were wrong. It cost us 1 trillion and 5000 Americans and 25,000 crippled soldiers. There is a difference between destroying our economy and country and vicious criticism for power to trying to fix the mess Bush left us with. .He sure used fear and you are still eating it all up.

  5. I love how people accuse bush of spending so much money when obama has already spent more and he’s not even been in office a year yet…

  6. Silence those who disagree? I think it’s pretty obvious that Glenn Beck does not care about nor does he need the support of Corporate America. I think it is interesting where Corporate America claims allegiance. Apparently, those companies are Commie lovers and enemies of freedom. I guess we’ve reached the point in our society where it is time to take sides. Do you believe in the America of the Constitution (when we fought for true freedom from tyranny) or the America of Change (a cover for the new Commie movement). We didn’t fight all those wars to surrender to Commies and their friends at home.

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