So Far Over 1 Million Viewers Have Dumped Glenn Beck In 2010

Beck has good reason to be crying.

Things are not looking good for Glenn Beck and FNC. Not only have over 200 advertisers left Beck, and the network has been reduced to virtually giving away his ad time, but Fox News viewers are leaving his show in droves. Since January, Beck has lost 33% of his audience, or roughly 1.4 million daily viewers. The worst news for Beck is that this has been a steady erosion, and the viewers are not coming back.

Beck was averaging over 3 million total viewers a week in late 2009. He remained strong after the Doug Hoffman debacle in the NY-23 special House election, so what happened? How did he go from averaging 3 million viewers a day to pulling an all time low for him last week of 1.87 million viewers? Eric Boehlert of Media Matters thinks that the answer can be found in the Eric Massa interview. Beck drew 3.4 million viewers for Massa, and has not come close to touching that number since.

However, even before the Massa disaster, Beck was starting to slide. He had gone from 3 million viewers a day to 2.6 million viewers a day before he became infamous for hosting a former congressman who discussed tickle fights. Since Massa, Beck has lost an additional 400,000 viewers in about six weeks. It is clear that the Massa interview hurt, but there is also more going on here. I think the root cause of Glenn Beck’s demise is much simpler. He decided that he wanted to be taken seriously as a political voice, and stop trying to entertain.

While Beck was unveiling his plan from God on his radio show on April 20, he said something interesting, “When we were, and I’ve never told this story before, when we were starting the TV show, there were things that I did that I wouldn’t do now because I had to be more of an entertainer to get people to go what is this show at five o’clock? I never said anything I didn’t believe, but I may have said things in an entertaining fashion.”

The problem is that Beck’s viewers wanted to be entertained. Without the goofy, borderline train wreck television, his show has become repetitive and boring. You can take any segment and interchange it with another from the last four months and they will look the same. Without the entertainment value, there is nothing special about Glenn Beck’s program. By the way, I think much of the predictability of his program comes from the fact that every episode is scripted and rehearsed. His show contains no possibility for the surprise live moment.

Viewers have discovered that Beck is not everyday must see viewing. In response to his drop in ratings the old shock jock has gone more right wing. Lately God, government conspiracies, and black helicopter new world order stuff have been topics of conversation. Like the boy who cried wolf, Beck could only scream about the demise of America under Obama for so long, before his gloom and doom predictions start to fall on deaf ears. The reality is that none of the horrible things that he predicted under Obama have happened. Republicans may detest Obama, but they realize that the sun is still rising and setting even if he is president.

Glenn Beck is still pulling huge ratings for a 5 pm cable news show, but Fox News has a real problem. According to the new April ratings, Glenn Beck lost 7% of his total viewers, and 6% in the demo. The Fox News network averages 1.92 million viewers, which means that by the numbers Beck has gone from a superstar to having an average FNC show, and I don’t think Beck is done declining yet. What is the network going to do when he becomes a below average Fox News program that has the added hindrance of generating little revenue? If Beck drops to 1.5 total viewers or lower, it would become a smart business decision for Fox to replace him. Glenn Beck enjoyed a meteoric rise, and now he is in the middle of a fast plummet back to earth.

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26 Replies to “So Far Over 1 Million Viewers Have Dumped Glenn Beck In 2010”

  1. If you do believe in God then it’s only a matter of time before Beckhead and Faux News get to meet their fate having lived lives full of hate!

    If you don’t accept a divine influence in our universe then maybe math is your sceen where over time all things regress to the mean and I’m not talking about the hurtful type of mean but the statistical one that will soon prove that his show is done!

  2. @Glen is right you are left, and what truth would that be? About 90% of what came out of his mouth were outright lies, and the other 10% was outright BS.

  3. Good Riddance! It is one thing to dislike the government, it is another to call a democratically elected gorvernment a “regime”. While it is not perfect, this country and most western nation have evolved passed the need for violence and hate to pursue greatness. We can be strong and proud while maintaining strength in humility.

    Mr. Beck presents the worst side of all of us, lingering in the far reaches of fear. It is true that fear protect us to a certain extent as well as any soldier can tell you. However, it must be tempered with knowledge and an solemn understanding that we can ambitious while maintaing the values that gave progress to the West (enlightment, humanism etc.)

  4. @Rvrctyrdnk,
    fucking moron, u are
    talk like an adult and maybe someone will take u seriously. Naw, probably not, you fudgenut

  5. I used to enjoy watching Beck until he began accusing Obama of being a racist.
    I recall wondering how a guy that smart could be so frigging dumb.
    And I thought Hannity was an idiot!

  6. I HAVE HEARD OF PEOPLE LIKE YOU BUT HAVE NEVER HAD THE CHANCE TO REALLY LISTEN TO THE GARBAGE YOU THROW /UP BECK HAS WARNED US STUPID SAPS THAT YOU/ALL WERE OUT THERE BUT I SAID LORD KNOWS PEOPLE REAL PEOPLE DONT TALK LIKE YOU ALL DO BUT I WILL FORGIVE YOU THE GOD I SERVE SAYS IN HIS WORD THAT WE MUST ACCEPT ALL PEOPLE EVEN IF THEY ARE STUPID AND MEAN AND BELIEVETHAT THERE POOP DONT STINK BUT I WILL CONTINUE TO PRAY FOR YOU/ALL GOD BLESS YOU AND GOD BLESS AMERICA

  7. But I’m not sure that Obama, in his slow methodical way, is not eventually directing
    us to beleive, that maybe the USA should be more Socialistic, more government, more taxes,
    (to run the government programs) that will help all of us from birth to death. Throughing in
    distrobution of weatlh,. So if you are a School teacher or college professor, part of your salary
    will go to help pay the janitor, ( that likes to work but never had the desire to finish high school.
    (Yes I did say desire, because everyone has the right to be educated)
    I don’t believe this is why USA was founded, or the correct direction for our future. But we won’t know until our grand children have children what is (or was) best for all, not just the rich or just
    the poor but all.

    Robert

  8. People are now seeing that GB is a fruad he is only trying to push the etiles agenda. He has mocked the 9/11 truth movent and denied that 9/11 was an inside job, he has supported the banker bailout, and denied that Bilderberg is controling the left and the right. People are cacthing on to you Glenn you are being exposed it’s time for you to tell the truth.

  9. THESE POLLS THAT YOU ARE SUBSCRIBING TO ARE FALSE TOWARDS GLENN BECK VIEWERSHIP. ACCORDING TO THE CABLE COMPANIES STOCKS AND LOSS OF 21% OF VIEWERS CUSTOMERS..ARE NOT BECAUSE PEOPLE ARE NOT WATCHING,BUT BECUASE OF LACK OF THIS WHITE HOUSE LEADERSHIP…

    I HAVE FOX NEWS ON MY WAITING AREA IN MY THREE OFFICES THAT HAVE BEEN HIGHLY REQUESTED FROM MY PATIENTS…AND SOME HAVE STOP THEIR CABLE SERVICES TO THEIR HOMES…

    PLEASE..ONCE AGAIN GET YOUR FACTS STRAIGHT……………REGARDING THE HONESTY THE PEOPLE RECEIVE FROM GLENN BECK AND FOX NEWS !!!

    DR MICHAELS

  10. Hurray! A link to someone other than yourself!

    I just want to see the original source for the ratings, but I’ve had to surf 4 consecutive links to different pages on this blog just to find an external link. Maybe more fact/more factual sourcing/less self-referencing.

    I am kinda peeved even Media Matters is STILL not a primary source.

    But maybe this blog is supposed to appeal to the liberal equivalent of faux news viewers who just want to hear baseless opinion and don’t care to check into any fact.

  11. Holy wow you stupid lady! I never knew douche waffles like you really existed! Everything Glenn spouts is a lie. Wake up you backwoods f-tard!

  12. The capital letters by this person says it all. Nothing good comes from a post that is written in all caps. Especially when it ends with God Bless.

  13. Sounds like that same person is posting as JUDY something…the capital letters and the poor choice of words says it all.

    Whenever I see fox news in a public place, I complain about it and have them change the channel.

  14. It couldn’t happen to a more deserving human being except for others like Palin, Limbaugh, Hannity, Coulter, O’Reilly, and Malkin. I’m looking forward to the day when FOX Noise, the hate-mongering excuse for news, goes the way of the dinosaur.
    I tried watching them for 2 weeks, and after that I couldn’t take any more of their unrelenting negativity.

  15. I bet CNN, ABC, MSNBC news shows wish they had the amount of viewers Beck looses in a month. The premise of the article is moronic. Just because we loath Beck for his views, racism, anti-gay,jew, black, women, muslim,teacher,unions,community organizers…and the list goes on, he has hit a nerve with americans. He believes that government is the problem not the solution. Unfortunately others believe this as well.

  16. Glenn believes the money will keep rolling in if he keeps blaming the government. And thats all he believes.

    Saying the government is not the solution is only partially true. There is no other solution unless you give it to the 50 states who then will then turn into 50 federal governments

    How long did it take you to learn to write like that? Those republican re-education camps are doing a fine job. But you don’t fool anyone. Look up the word transparent

  17. Thank you for the compliment on my writing skills, you are correct I lean to the right but, not the far right. I was being slightly sarcastic, not trying to deceive. I wish that it would be possible to remove the far left and far right and work on what we do have in common. Rather than demonize anyone who doesn’t agree totally with a specific position. I am totally willing to change my point of view if presented with a valid argument I cannot refute. I wish more people were willing to have meaningful dialog vs yelling and blindly supporting a view they cannot defend without resorting to attacks… My personal opinion: beck has a jesus complex, hannity makes me want to pull out my hair, and maddow and oberman are just as bad….but I watch to stay informed I even stay up with npr…wow

  18. Well again if u think government has the answers then YOU are part of the problem. These shifty…shady cats that have pawed their way into the front door of political positions as well a leading media outlets that spoon feed us daily doses of primer to the far left and right are the obstacles. If u sat Madow and Beck down they would have some common denominators…. they are mch to busy sabotaging each others point of view to make any progress. Once they bring it to the hate level…the message is lost and no answers will be found politically.
    Soros is just a catalyst to the chaos.

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