Radio Stations Are Losing Money Thanks To Rush Limbaugh Boycott

Not only are hundreds of advertisers leaving Rush Limbaugh, but the radio stations who carry his show are losing money every time his program airs.

Video from MSNBC:

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Eric Boehlert: Who will carry the shows, we have been monitoring WABC, Rush Limbaugh’s flagship station in New York, they have aired over the last three, Thursday, Friday, Saturday, 200 unpaid ads during his program. They are losing money every day they put him on the radio period.

Ed Schultz: Well, the heart association didn’t want their PSA’s.

Boehlert: They’ve got charities that don’t want to be on his show.

Holland Cooke: They can’t give it away.

Schultz: That has to be a first to have the American Heart Association say we won’t take the freebee.

Cooke: They can’t give it away. This is the canary in the coal mine.

If Limbaugh’s flagship station is losing money, then it is a pretty safe bet that his network is losing money. Earlier in the segment Holland Cooke pointed out that the station owners in Limbaugh’s network are nervous, and some are thinking about dropping him in favor the new Mike Huckabee show.

The modus operandi for the right is always the same in these situations. First, they deny that the boycott is having any impact at all. Then word starts to drift out that the stations or network in Glenn Beck’s case is losing money by carrying the program. Once the financial losses become too great, the station stops carrying that host. The current Rush Limbaugh scenario is looking like an exact duplicate of Glenn Beck’s demise on Fox News.

The big difference is that Beck hung around for months, while Limbaugh is declining by the day. If the boycott continues to gain steam, Limbaugh’s future will be Beck’s present. Glenn Beck went from being a mainstream media golden boy to being an afterthought on radio with a fledgling Internet TV show. Beck is still around, but nobody cares or talks much about him anymore. I can’t see Limbaugh being totally off of radio, but this boycott may mark the end of his days as a Republican power player and national voice.

Premiere Networks put out a memo telling traffic managers that they are suspending national advertising on Limbaugh’s show for two weeks. Premiere is trying to downplay the suspension of the national “barter ads,” but this move looks like damage control. I suspect that Premiere and Limbaugh are hoping that this storm blows over in two weeks. Fox News tried a similar strategy with Glenn Beck, and it accomplished nothing. The boycott continued to grow, with the result being less than a year later Beck was no longer on Fox News.

If the radio stations who carry him are losing money, Rush Limbaugh’s future is in jeopardy. Limbaugh commands some of the highest rights fees in the industry. If radio stations can’t make that money back, it won’t take long for them to switch to a program that they can make money.

Rush Limbaugh may never be gone, but he is certainly well on his way towards being forgotten.

16 Replies to “Radio Stations Are Losing Money Thanks To Rush Limbaugh Boycott”

  1. The Limburger stands alone, the Limburger stands alone,
    Hi, ho! The dairy-O! The Limburger stands alone!

  2. These corporations who sponsored him are dropping like flies because, if they refused to drop their sponsorship, Well, I got word as a reporter that Anonymous and their woman counterpart AnonymMISS were going to protest the sponsors

  3. It was reported that “Mush” was told to “go play golf for a while”…is that a “get lost” card or a “lay low” card?

    In any event, the handlers are getting him far away from the office so they can pow-wow in order to figure out how to keep THEIR jobs on the back of his gravy train…and he and his handlers just arrogant enough to believe they will get him off the hook, again…as if this is just another day to spin the negativity away with large amounts of cash to just smooth everything over so that the hate-train can roll on…where is “Homey D. Clown” when we need him?

  4. When he has been spewing his hate and insulting our President, they were just fine with that. Now their bottom line is being threatened, they decide to take him off the air “for a while”? HE is DONE, get it through your heads, the gravy train just came to a screeching halt. None too soon. Limbaugh will have to buy his own wives, drugs, Dominican sex tours and Viagra. The repulsive, self satisfied pig has finally crossed the line. Decent people left his “show” long ago, now it is time for the rest to wake up.

  5. Uh… if Mike Huckabee is going to be his replacement, we may have just jumped from the frying pan into the fire.

    I hope to God not. As bad as Rush has been, I’ve got a feeling that Huckabee would be worse. He, for one thing, would probably be in-your-face with his dominionism and the dogwhistle would be deafening (and what a way to give orders to the troops at a national level!).

  6. We all need to be very, very concerned about Huckabee being Rush’s replacement—as much as I would like for Rush to be gone, Huckabee’s “nice guy” demeanor is subtle and more dangerous to our public discourse than the vitiol coming out of Rush’s mouth. (And, we, the public, need to be aware of the amount of funding available on the “Right” to keep the ugliness on the air waves.)

  7. Huckabee doesn’t come close to Limbaugh. He may share the same views but he doesn’t spew and promote the hatred and wayward actions that Limbaugh does. We can’t stop “right radio”. I just want decency, respect and honesty in these radio hosts. And Huckabee couldn’t even garner enough support to enter the primary this year.

  8. Thank goodness, maybe I can turn on my car radio and not,hear Rush,the lard. Although Huckabee isn’t much better

  9. Beck stayed on Fox as long as he did because as long as Beck had a big audience, Fox was willing to subsidize his propaganda. He was finally cut when his audience declined.

    Rush is not on just one deep-pocket station, he is heard across a network of radio stations. They will not all be willing or able to subsidize three prime daytime hours with no advertising.

    However, they may not feel the pinch yet. Currently, most of RL’s advertisers have appeared on his show as a result of a broad media buy. They have asked to quarantine his show, but the total amount of the contract would be unchanged unless the station had too many advertisements to put into other time slots and thus could not fulfill the broad placement contract.

    Once current advertiser contracts run out, the advertisers may try to negotiate for a 21 hour day (excluding RL’s three), and that would result in prorated revenue to the stations. However, in this negotiation, I don’t know who has more leverage, the advertisers or the radio syndicate. Certainly a Clear Channel has the leverage of being able to bundle stations in multiple markets–kind of how your cable provider bundles channels. In that scenario, advertisers would be forced to choose between the same 24-hour rates or no Clear Channel stations at all. The question is, how important is Clear Channel radio to these advertisers, and I don’t know the answer to that.

  10. Yeah, let’s all celebrate a bunch of advertisers pulling their money. Rush employs a lot of people, now those folks will probably lose their jobs. Great thinking, libs. Now those employees have to stand in line with illegal aliens just to get unemployment.

  11. Thanks for giving us an example of the type of people who support the hate-monger. your narrow-minded thinking is typical of the current right.

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