Boycott Squeezes Harder as 31 More Advertisers Want Nothing to Do With Rush Limbaugh

A second list is being circulated that features 31 advertisers who want their advertising moved away from Rush Limbaugh’s show.

Radioinfo.com’s TRI Newsletter reported,

TRI can report that Cumulus Media/ESPN Audio affiliates just received a list of 31 advertisers “who requested that their commercials not be scheduled in any Rush Limbaugh programs.” The memo instructs stations to “move any spots that may fall in Rush Limbaugh programs to comparably-rated time periods.

These are not the same advertisers who were on an earlier list of 98 who requested their spots be moved away be moved away from Rush Limbaugh, Sean Hannity, Michael Savage and other right wing radio hosts. The new list includes heavyweights, Advance Auto, Intuit Turbo Tax, John Deere and Progressive. (When tax perpetration services don’t want anything to do with you during tax season, things are really bad).

Some of Limbaugh’s smaller advertisers are coming back, but the big national advertisers are staying away. The reason they won’t come back is that they don’t want the negative publicity that comes from being associated with Rush Limbaugh. The radio industry itself is getting worried that the Limbaugh boycott may make the Fortune 500 skittish about advertising on certain programs. All of these developments represent a huge change from how the talk radio industry operated just weeks ago.

The boycott is working. If Limbaugh’s recent squealing about how the boycott doesn’t matter wasn’t enough for you, there is the fact that the Fortune 500 is staying away. In 2008, Limbaugh signed an eight year $400 million contract extension with Clear Channel. In order for that investment to be profitable, Premiere, and all the radio stations who pay out the nose to carry Limbaugh in their markets need to generate big time advertising dollars to make this arrangement profitable for all.

Rush Limbaugh’s show isn’t dying, but the boycott is changing the way the talk radio business works. This isn’t about free speech. This is all about the free market, and advertisers are learning that subsidizing hate radio hosts who court controversy will have free market consequences.

Most importantly, the American people are learning that they have the power to hold even the ratings king Rush Limbaugh accountable for his words.

26 Replies to “Boycott Squeezes Harder as 31 More Advertisers Want Nothing to Do With Rush Limbaugh”

  1. If you haven’t already signed the on-line petition to Clear Channel to remove Rush Limbaugh from their roster, and you would like to join with over 476,500 who have done so, you can find that petition here:

    http://signon.org/sign/clear%2Dchannel%2Ddiscontinue?source=mo&id=36711-17576294-GiBFzXx

    It has been gratifying to read the many comments that are on the bottom of this page. Rush has been spewing his hate talk over the airways for way way too long.

  2. sweet vindication for those of us who think bullying and abusing women is not a good thing to do. certainly not good for a political party to do either! i am so impressed by the reaction of joe and jane american to all this negativity by rush and the repubs. obama 2012.

  3. American businesses and corporations making decisions to pull sponsorship from Rush’s radio programs is the epitome of socialism! This is yet another extreme leftist thug move with strings being pulled from behind the curtain by Obama and UNIONS!

    And stupid women who are hypersensitive and get butt hurt b/c Rush tells the truth.

  4. to Conservative Heart: oh Pahleeeeze! are you REALLY that stupid or just an attention hog.

    Personally they cant get rid of rush fast enough.. Its no ‘conspiracy’ HE put his own foulness on the air – on his head be the results..

  5. To conservative heart- does Rush know your on this site? Do YOU know where you are? I think you may have taken a Left turn and found yourself on this tree lined sunny paved road and you meant to take a Right turn down that dark and gloomy dirt road.

  6. Con-Hart, my main man, where you bin? Hiding at the “Crackerbarrel” and jawin’ with the patriots again?

    I think this whole ordeal was ordained by gawd so that you could take advantage, grab this thing by it’s horns, get in there and teach “Mush” how to speak in tongues…yep, all those glossolalia lessons will finally pay off!

  7. The recent FCC ruling will help to erode the stranglehold of clear channel and limpbaugh!

    This is a good thing but THE PRESSURE NEEDS TO BE KEPT ON this cretin and clear channel!

  8. Conserv heartless, did your Mother make you come up from the basement to do the dishes when you would rather be on the computer writing your hateful stuff? You must really hate women and your Mother.

  9. (Sigh) – re-read Conservative Heart’s post please, and the comments from those of us who have been around for a while.

    Absurdity is the best sort of commentary against conservatives – and Conservative Heart is a Master of Absurdity.

    (Conservative Heart M.A.!!! – GRIN!!!)

  10. You know the BEST part of this? That the free market is going to do Rush in!!!!

    He has the 1st amendment right to say what he likes, we have the right to buy from those advertisers that we choose.

  11. Socialism? It’s called the free market dude! He can say what he likes, we can shop where we like. (Just not at any company who advertises w Rush)

    The advertisers aren’t being forced to withdraw. They’re making business decisions.

    Don’t worry CH. Rush has made his money. In the future, the local copy store will be his only advertisers. lol Ditto.

  12. @Conservative Heart is merely doing the “RIGHT” thing and lock stepping and bleating the issued mantras: “SOCIALISM!”, “UNIONS TOOK ALL THE NATION”S FINANCIAL RESOURCES, NOT THE TOP 1% LIKE THE FACTS PROVE!”, “OBAMA is to blame!”, “Obaaaahmaaaaah baaaaaahd!”

    ” They came first for the Communists,
    and I didn’t speak up because I wasn’t a Communist.

    Then they came for the Jews,
    and I didn’t speak up because I wasn’t a Jew.

    Then they came for the trade unionists,
    and I didn’t speak up because I wasn’t a trade unionist.

    Then they came for the Catholics,
    and I didn’t speak up because I was a Protestant.

    Then they came for me,
    and by that time no one was left to speak up.”

    Martin Niemöller (1892–1984)

    It’s the unions fault. Unions always make good scape goats and always remember:

    “Fascism, which was not afraid to call itself reactionary…does not hesitate to call itself illiberal and anti-liberal.”
    Benito Mussolini

  13. I can’t think of a more deserving excuse for a human being than Sir Lardbelly, aka Rush Limbaugh. For years, he’s been spewing anti-woman, anti-black, anti-gay, anti-Muslim, and anti-union garbage that too many take seriously. It’s ironic just how all the candidates for the GOP nomination engage in saber-rattling about Iran but cringe like wimps when Sir Lardbelly expresses his displeasure at something they say. However, he IS good for something because he exposed the misogyny of so many GOP politicians and also exposed their arguments about “religious freedom” as a fraud.

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