Beer Battered Mitt: How Obama is Using Beer to Defeat Romney

Have noticed how often President Obama is mentioning beer on the campaign trail? This is no accident. In fact, it is a calculated political strategy.

Even in the White House, Barack Obama has still been a bit of regular guy. Well, as regular as a guy can be while being President of the United States. Obama loves his family, likes sports, shoots hoops and has an image in many ways of being the prototypical guy, who just happens to also be the most powerful man in the world.

This personal likability has kept the president afloat even during his toughest professional times. No matter what has been going on in the country, majorities of Americans have always personally liked Obama. Mitt Romney, who Americans have never warmed up to, has been trying to chip away at the president’s likability with constant claims that Obama is a liar who is diminishing the office of the presidency with his reelection campaign.

The Obama folks have found an interesting way to negate Romney’s attacks before they ever get started. On the campaign trail, President Obama has not been shy about displaying his taste for an ice cold brew.

The Washington Post put together some clips of Obama referencing and tossing back a cold one while campaigning through Iowa.

The thing about Obama and beer is that it is genuine. Remember the Henry Louis Gates incident, and the Beer Summit at the White House in 2009? This is not new, but the president is using a sudsy strategy to define and defeat Mitt Romney.

If there is one thing Mitt Romney is not, it is a regular guy. Romney appears to be campaigning on the fact that he is not a normal guy. The Republican nominee has embraced his status as the defender of the super rich and claims that anyone who doesn’t like him is jealous of his money.

It is also safe to say that because of his Mormon faith you’ll never see Romney hanging out and drinking a beer. The Obama campaign has taken Romney’s faith off of the table, but the sight of Obama drinking a beer is a visual reminder that Mitt Romney isn’t like most Americans. No matter what the reason, Mitt Romney doesn’t come off like an everyday guy who understands your problems.

The age old question of presidential candidates that voters have been asked for decades is would you like to have a beer with this candidate? In 2012, it isn’t even close. When voters were asked last month which candidate they found more likable, Obama led Romney, 63%-27%. Voters like Obama, and they don’t like Romney.

Whether this Bud’s for you, he heads to the Rockies, the mountains, or pumps some Iron, President Obama might have discovered a new path to victory, which will be loaded with delicious irony of Obama being able to use a product that right beer barons like Coors family produces in order to win reelection.

In the battle of Obama’s every man likability versus Romney’s cold aristocracy, it really may come down to who voters would rather pop a cold one with for the next four years.

14 Replies to “Beer Battered Mitt: How Obama is Using Beer to Defeat Romney”

  1. I seem to recall a recent presidential election in this country in which the voters were asked to choose on the basis of whom “you’d rather have a beer at a barbecue with.”

    Strange how the SAME people who asked that question are now attempting to discredit someone who is apparently using that tactic to great success . . .


  2. The video link providede is about Wrongney’s excuses about his taxes and how much he paid. It isn’t a collage of Obama beer fest.

  3. That is very fitting…the most interesting man in the world vs. the least interesting man in the world. I smell a whole new series of Dos Equis commercials…

  4. God forbid if Romney wins, what kind of boring State dinners will he give? No wine? No coffee, even, after the meal? Talk about a bad host!

  5. Remember when this was an issue with a previous election?

    “A recent Zogby/Williams Identity Poll reflected that. It found that 57% of undecided voters would rather have a beer with Bush than Kerry. (In Bush’s case, it would be a nonalcoholic beer.)” – Who’s more likeable, Bush or Kerry? –

  6. Chicago blue-collar culture was always pretty beer-centered. I remember, at the age of fifteen, being given a beer by my courtesy uncle one hot weekend and getting the lecture on the differences between Budweiser, Schlitz, Hamm’s, Miller, and Fox DeLuxe. If you didn’t know that, you couldn’t travel in their circles.

    My elementary school years were spent in the same town where Hillary Clinton grew up, and it was dr-y-y-y. But I know where she learned to chase a shot with a beer like an expert. You went south on Vine to a conflux of roads, jogged East to Avondale, took that south to Belle Plain and across the track…and you were in Edison Park, the refuge of frustrated Park Ridge tosspots. Our dog used to go there to get drunk. That is, he’d go for the salted peanuts, and then the tavern clients would give him beer for his thirst. Shortly, the Chicago police would call my father to get Tippy- or else. Sometimes, I went along. If we collected him from a tavern, where the dog was usually yapping and howling drunkenly, I’d be gotten a 7-up and some peanuts so the customers could be regaled a bit longer. From my observations, I don’t doubt Hillary learned her style in the same place.

    Blue collar America certainly would accept a candidate who doesn’t drink. I’m less sure they’d accept one who doesn’t, but if he did, it would never be what the youpeople drink, and it seems to me Mitt is just that kiind of guy.

  7. New flash from Fox — Is President Obama a secret alcoholic because he drinks beer? Believe me this will be a headline in the near future as rmoney gets more desperate. Wait and see.

  8. Most people are not going to vote for someone they don’t like and that’s why Mitt is in real trouble. Those photos of him in the ice cream parlor spoke volumes. No excitement very few camera phones going off and a lot of indifference.

    Republican stronghold or not if The President walked into that same parlor right now they’d treat him like he was Elvis back to perform his Aloha From Hawaii concert.

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