After getting dumped by Fox News, and promptly falling flat on her face and into oblivion, Sarah Palin went crawling back to Roger Ailes and got her old job back for likely a lot less pay.
The press release made it all sound like sunshine and kittens. Roger Ailes said, “I’ve had several conversations with Governor Palin in the past few weeks about her rejoining FOX News as a contributor. I have great confidence in her and am pleased that she will once again add her commentary to our programming. I hope she continues to speak her mind.” (Translation: Palin was out of work and getting desperate for attention, so Ailes did a little bargain hunting.)
Sarah Palin said, “The power of FOX News is unparalleled. The role of FOX News in the important debates in our world is indispensible. I am pleased and proud to be rejoining Roger Ailes and the great people at FOX.” (Translation: Look at me!! Look at me!! Look at me!! I’m back on the TEE-VEE.)
You may be thinking, okay, but how do you know Palin took a paycut to come back to Fox News?
There are two reasons. First, Roger Ailes isn’t a moron. Secondly, the original negotiations between Palin and Fox News fell apart due to money. Howard Kurtz reported in January that, “The new contract offered by Fox, say people familiar with the situation, would have provided only a fraction of the million-dollar-a-year salary. It was then, they say, that Palin turned it down and both sides agreed to call it quits.”
Fox’s ratings were fine without Sarah Palin. They didn’t need her back, but I suppose that she may help fill airtime for the struggling Fox Business Network.
Palin was making exponentially more money than other contributors at the network, so it is logical to assume that Ailes cut her loose and waited her out. Knowing that despite her claims of offers from Hollywood and New York, Palin had nothing, Ailes almost certainly offered her a deal close to the one that she had turned down previously.
Sarah Palin desperately needed to be back on Fox News. She had fallen completely off the right wing map. Palin was starting to get a taste of former failed vice presidential nominee obscurity, and she didn’t like it. Sarah Palin is incapable of feeling shame, so she probably sees getting her old job back as a win.
This should be confirmation that Sarah Palin never was a star or a political force. She can’t make it on her own. Palin has always needed to be propped up. Ailes realized this after he foolishly paid her a million dollars a year for nothing. I suspect that he wasn’t about to make the same mistake twice, so the odds are the Sarah’s days of seven figure paychecks from Fox News are long gone. However, it is a sure bet that Palin will trying to make up that lost income by going full on Dick Morris and shilling for her PAC on a regular basis.
A life full of failure and quitting has turned full circle. But hey, donate to SarahPAC because maybe she’ll run for reals in 2016.
Mr. Easley is the founder/managing editor and Senior White House and Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association