Fox News Inches Closer To Death As Its Median Audience Dropped In 2014


As Fox News’s audience continues to age, the conservative network inches close to death as in 2014 its median audience dropped to 1.1 million.

According to Pew Research’s 2015 State Of The Media Report:

The total median viewership over a 24-hour period for Fox News Channel, CNN and MSNBC combined dropped 7% in 2014 to 1.8 million, according to Pew Research Center analysis of Nielsen Media Research data. That marked the first such audience decline by that measure since 2010. MSNBC fared the worst, with a 14% decline to a median of 334,000 viewers. Fox was down 2% to 1.1 million viewers and CNN up 1% to 417,000.

In prime time – the premier time slot for advertisers – combined median viewership was down for these three news channels by 8% to 2.8 million. Fox News remained relatively steady, losing only 1% of its viewership with 1.7 million watching nightly. But CNN (down 9% to 495,000 viewers) and MSNBC (down 8% to 568,000) struggled.

Fox News is still racking up big profits due to the high carriage fees that they charge providers. Fox News earns $1.50 per subscriber. This is the third highest carriage fee of any network. Fox News trails on ESPN and TNT in the amount charged per subscriber. Any liberal or progressive that has cable or satellite is paying Fox News $18 a year per household. High fees paid by people who disagree with Fox News, and never watch it, are one of the reasons why the network can be highly profitable as viewership declines.

Make no mistake about it, the entire cable news industry is in decline. The audience for cable news is shrinking. The numbers are bad. Only CNN saw an increase in median viewership, and that is because the network had been on the decline for years. MSNBC is an absolute disaster. Viewers have fled the network, and the best option for NBC may be to blow MSNBC up and start again.

Fox News is in decline. If cable and satellite providers ever move to a la carte programming, Fox News will be devastated.

The Fox News audience remains the oldest on television. The audience is not growing. By the best measurements, Fox News is experiencing a small decline or stagnating.

Fox News is a big fish in a steadily shrinking pond, which is why it is time for the media to stop kowtowing to the small and angry tribe known as the Fox News Channel.

64 Replies to “Fox News Inches Closer To Death As Its Median Audience Dropped In 2014”

  1. solution: cable news needs to stop lying. if msnbc would pay attention they could gain a lot more viewers. If they are losing viewers by being conservative. flip the script and take a liberal approach. Dump morning Joe and their viewership might increase in the first hour!

  2. The only way to kill fox is if you were able to choose and pay for the stations you want but the cable companies would never allow that because I have about 200 channels and I only watch about 30 of them

  3. I do, too.
    But that bare-bones service still stiffs my rectum with JeeeZusss shit and shopping networks.

    a la carte is the only defensible model.

  4. The CRTC (Canadian Radio-Television Commission) just approved a la carte for Cdn cable companies. Of course the companies are up in arms (figuratively, of course) and while we shall be able to pick and choose which channels we want, it will very likely cost more in the long run.
    Young people aren’t even buying TVs — they’re catching their programs on the internet, and the sports nuts are going to bars to watch the “big game”. The times they are a-changin’………

  5. Objectively speaking, they might have named the article, “Fox News MILLIMETERS Closer To Death As Its Median Audience Dropped In 2014”. However a person feels about Fox News, this article doesn’t provide evidence that they are anywhere near death. Maybe they are but I’ll need to see more evidence. We might all be surprised at how many would choose Fox in an a la carte plan. One thing that I find interesting is how in spite of their status as “number one in cable news”, the sort of advertisers Fox attracts are often like that you’d find on local cable as opposed to the top brands that advertise on MSNBC. Watch both channels for 10 minutes and the contrast is dramatic. Want to buy gold or diet pills, watch Fox. Want to buy a BMW, watch MSNBC! I think I know the reason for that, i.e. their afraid of being socially maligned for advertising on FOX, but from a strictly financial perspective you’d think that those big mainstream advertisers, more than anything else, want to sell stuff.

  6. I am not a cable subscriber for that very reason. Not a dime of my money goes to Fox that way. I use Netflix, HULU, and Amazon Prime for the extras and over the air for the local channels. I stream some MSNBC off the computer when friends look at segments and know I would enjoy a certain segment. Best of all I am able to get real news from Bloomberg TV off my Prime service, and I get updates from Al Jazeera in my email. I scan those to get updated on what’s going on

  7. Two thoughts:
    1. Demographics rules. No doubt about that. People get old and they die. Propagation of the species brings younger people with different ideas.
    2. You do what the boss says. When Geraldo Rivera was on MSNBC during the OJ trial he was quite liberal. Now that he is on Faux, he is quite conservative. He knows who is buttering his bread.
    Me? I never watch TV anymore. Not worth a damn. Too inane.

  8. If people choose to be misinformed that is their right. I should have the choice if I want to subsidize that cesspool. That’s the free market. Now if you force me pay for something I don’t want, what’s that word the Reich throws around a lot……….. I think that would be SOCIALISM.

    WINNER WINNER CHICKEN DINNER, the people defend this network are SOCIALIST

  9. “no library’s”???

    Did you graduate elementary school?

    No wonder you’re fooled by Fox.

    I’ll bet you think English should be the only official language of the USA, too.

    You should try learning it.

  10. Have you made enough nickels yet to buy your nightly ration of Sam’s Club macaroni and cheese?

  11. Chuck and Davie Koch, along with the other Birch society plutocrats, will always provide 24/7 subliminal
    indoctrination of their sheeple. Fox or no Fox, trust me.
    As a tv addict who respects genuine honest news journ-
    alism, I wanna reprimand Fox the way that lady who
    caught her son rioting in the Baltimore streets did.[WINK]

  12. John, in what world would no libraries and no books be better? Explain how libraries and books are harmful please. Are you that afraid of things like Facts, History, Science, the Arts? You know Adolph Hitler said that too much education is harmful to strict Conservatism.

  13. Funny how the headline puts FoxNews in a bad light but actually it’s in great shape compared to CNN and MSNBC. The headline really should read “Cable news shows audience declining: MSNBC declines the most, FoxNews the least” And yeah, FoxNews makes money on carriage fees, but so do the other networks – MSNBC would be off the air now if it wasn’t for carriage fees.

  14. So, does this mean that they finally realized that O’Really is no babe magnet? That Liz Hasselbeck is too old to appear half naked each time she is on? Jeannine Pirro is cross eyed, and crazy? Maybe they will bring on “fresh meat” like Scarborough (I have no idea how that dead woman ended up under my desk) Lying Brian Williams? I hear the Kardasians like to appear on TV, with not too much brain power. They would be perfect for Faux.

  15. FOX News could have 100,000 viewers and they would carry the same weight in this screwed up ‘EQUAL SIDES’ version of ‘FAIR REPORTING.’

    Regardless of how minute the support is for a FOX position, or how stupid it is, ALL OF THE MEDIA will cite FOX’s BS Report as having some credibility to give the impression of ‘EQUAL REPORTING.’

    Until that FRAUD of a practice is discontinued with the media, FOX News will live with the same power. They cite some B.S. report and HUNDREDS of news outlets will pick it up and run with it in some fashion.

  16. Hail Eris!

    My TV stopped working over three years ago. Now, I either catch stuff online, via YouTube, etc., or I download it. Note: I’m Canadian…

    The most useful tool for dealing with management types is, of course, an automatic weapon.

  17. Faux News is a shameless lying tool for the Tea Party wing of the GOP. They are openly racist, sexist, bigoted, misogynistic, and treasonous- yet I know hundreds of people who watch only Faux News every day. They eat up all the ridiculous B.S. that Faux News shovels daily. There are millions- not 1.1 million-who are influenced every day by the propaganda Faux spews. What they do is truly evil, but very effective.

  18. Liberals hate Fox News because on many topics they have a discussion with a conservative and a liberal, and the liberal usually does not fare well. The truth must hurt !

    Who wants to turn off the light at MSNBC when there are no more viewers? ha ha

  19. fAUX is the voice of the republicAn far right extremists. glad to see their viewership is headed to the cemetery soon

    Brieghtbart waS so utterly crazy that faux got rid of him – more and more people were associating faux with him and an asylum

  20. FStv is the only place I find the real story. CSP 1&2 is where I go for good comedy. Internet is always a good site to get both sides of a story if you need to see the lies being spread along with the truth.

  21. John, apparently you don’t know that faux news is owned by an Australian and a Saudi. You are helping foreigners to kill this country from the inside!

  22. Their ratings have gotten so low they have even resorted to telling the truth,,,,,,,,,,NOW YOU KNOW THEY ARE IN TROUBLE…

  23. Faux Nooze and their “NO-ZONE” made up story

    10 biggest lies spewed by Sean Hannity

    The Lies That Will Kill America
    “Fox News is its ministry of misinformation, the fake jewel of the News Corp. crown, a 24/7 purveyor of flimflam and the occasional selective truth.”

    Rupert Murdoch Calls Fox News Viewers Morons & White Trash
    …O’Reilly, also laughing, then joined in by saying, “Hey, how many Fox viewers does it take to change a light bulb? None, they all refuse to change the bulb because they prefer living in the d…

  24. Rupert Murdoch Calls Fox News Viewers Morons & White Trash
    …O’Reilly, also laughing, then joined in by saying, “Hey, how many Fox viewers does it take to change a light bulb? None, they all refuse to change the bulb because they prefer living in the dark.”

    How Stupid Happens
    “Over Half of ALL Statements Made On Fox News Are False,” “Fox News wins battle for most-false cable network.”!

  25. The Fox News crowd- are the kind that would sooner die than go onto ObamaCare.
    And surprise surprise!

    They do.

    Gee Willickers.

  26. I just paid my Dish bill and noticed that they created a special package called the smart pack and the only ” news” network is Fox, no CNN nor MSNBC. It has the old white people programming, religious networks, food network, ID and TVLD and others I never watch. It’s very cheap. I suspect Dish did this to get Fox back in their programming lineup after Dish refused to pay high rates.

  27. I’m getting tired of all of them…
    You don’t have to look very hard to see that they are all scared shitless to really go after corruption…
    Perfect example is the way Steve Kornacki backed off of the totally corrupt Chris Christie and his cronies.

  28. John is just the short sighted sort who doesn’t want to pay any taxes no matter how it hurts him.

  29. I respectfully disagree. Just get rid of cable. We all deserve better than to have to pay for the filler bundled onto the little we want. It isn’t a cable, it’s a tape worm feeding on your wallet.

  30. Yeah, nah mate. He’s an American. He gave up Australian Citizenship so f*ck him. He’s no Aussie.

  31. To Fox viewers bleating the sheep calls “fair and balanced” and “both sides of the story”, I’ve got news for you. NEWS stories are supposed to be FACTS. There is no freaking wiggle room. If one word being spewed from the talking heads is not true you are not getting news, you are being played the fool by the bastards lying to your face. If your Fox story deviates from the mainstream it’s a lie, PERIOD!

  32. Or could it be that the Liberals get screamed down by conservative windbags when they dare to voice an opinion or use reason? One example that comes to mind is when a kid who lost his dad in 9/11 was screamed at for daring to disagree with the Great Prophet Bill O, and was escorted from the building lest Bill kill him. A fair and balanced response in the no spin zone…

    And who can forget Alex Jones’ calm discussion with Piers Morgan where he screamed about 1776 coming again if they try to take his guns..? Ah, such tender love given to those who differ in opinion…

    So, yes, liberals do fair badly when they enter the lions’ (liars’?) den, because they want to have a reasonable discussion, which the Fox muppets are not prepared to offer, instead believing that abusing those who disagree is fair and balanced… If they truly wanted to portray themselves as fair and balanced, liberal wouldn’t be a dirty word…

  33. I despise FOX Pretend News because they lie and exaggerate and basically do not give you the news. It’s just their propaganda 24/7. But I think all of television is suffering because of their constant interruptions for commercials. I just can’t take it anymore and I’m seriously considering pulling the plug, once and for all. It also mighty expensive and getting more costly all the time. I live in the mountains and I do not get any television service at all without paying a satelite or cable company for service. And still, I have to put up with the commercials. Just about the time I get interested in a story, it’s off to another 4 or 5 minutes of commercials. Then the news comes back for thirty or forty seconds, and off it goes for a few more commercials. I think that’s why so many young people I know refuse to even have a television in their homes. As the old folks die off, so will television because their executives are so damn
    greedy. The FCC needs to crack down now…

  34. I gave up on tv news. It is garbage. MSNBC doesn’t even pretend to be news. CNN used to be news but now it is all talk shows.

    I watch CBS on my nook for $6 a month. I watch cop shows for amusement, new and old.

  35. This is the reason sane people don’t watch cable for news. If they watch it its for entertainment not to be informed. At least I hope not. Anyway this is a must read
    … [Wolf] Blitzer is a man of breathtaking stupidity… His service seems to be offering permanent credulity to power and permanent skepticism to its challengers. He can be induced to parrot talking points by even junior-varsity hacks… If he could reanimate the corpse of someone shot in the back by police to ask one question, it would probably be, “Why did you do this?”]
    And it gets better
    CNN and Baltimore: A Crossfire With 100 Percent Casualties

    Welcome to the Abnegation Room: we are ignoring the screams of black America very very casually

    Read more:

  36. Thinking about the FUX NEWS audience DYING off just thrills ME to know END!! even though I’m kinda sorta in that age bracket (54) but FUX NEWS has been the biggest CANCER, media wise since RIGHT WING radio host father coughlin!! RIGHT WING media is HATE speech PERIOD!! its always tells the same old LIE! white republican religious MALES are god’s chosen ones and everybody else are the unwashed rabble!! When I think about FUX DYING , a song by Patty Smyth and Scandal, comes to mind, GOODBYE TO YOU!!

  37. I think is the 20s, 30s, are dropping cable. They don’t need or want it. They have their Youtube, etc. etc.

    Heck I’m ready to cut my cable from Comcast.

  38. yikes. It’s one thing to make false claims without showing any data, like yesterday’s “Rush is totally tanking, serious you guys”, while he remains the highest rated talk radio show in the country.However, it’s a whole new level of bizarre when you actually post the data showing FOX to be the strongest overall news network with a modest decline compared to CNN overall (but not in primetime,which is what matters most) and use it as evidence of their impending doom. I really just don’t get it anymore.

  39. wait, did you seriously just post an article saying the exact opposite of what you are arguing. That is effing hilarious.

  40. Yeah nice try Erica…give up you cannot fight truth and reality. All you conservatives can do it attempt to re-write it and that never works because you cannot destroy ALL the true writings or recorded media. Your psychosis is glaring so bright that it blinds you and ALL of your conservative ilk.

  41. You either have to be Evil, or a Racist to watch Fox news.

    This is not a News Station…
    They say Fair & Balanced. Haha..

    We have a company whom hates the President of The United States, it’s just insane.

  42. FOX News may be a joke to us, but to most of its viewers, it’s gospel–and that’s the real danger! People actually believe their bullshit and are brainwashed little by little, the result being the election of Dubya, the Tea Party, loss of the Senate in the last election, and if we’re not careful–the loss of the White House in 2016!

  43. As a “hard core Republican” this article point out to me that the lefties are totally delusional – and so the Republicans should clean up in 2016!

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