Things Get Worse For Rush Limbaugh As Stations In Indianapolis and Boston Drop His Show


WRKO in Boston became the latest major market radio station to drop Rush Limbaugh. Limbaugh’s show will also be leaving 93.1 WIBC in Indianapolis on July 3.

According to radioINSIGHT:

Premiere released the following statement today regarding the inability to come to terms, “We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.”

WRKO is the second major Conservative Talker to announce plans to drop Limbaugh. Emmis’ 93.1 WIBC Indianapolis announced in April it will stop airing the program as of July 3.

Limbaugh has never recovered from the Sandra Fluke scandal. His national advertisers left, and the vast majority have never come back. Limbaugh is expensive and toxic. The cost of airing Limbaugh’s show combined with the inability of radio stations to recover these costs through advertising revenue has made it more lucrative for stations to drop Limbaugh than to keep him on the air.

As I wrote last month, Limbaugh’s ratings drop has gotten so bad that radio stations no longer want his show.

Daryl Parks explained how radio stations get stuck with Limbaugh, “Premiere Networks and its owner Clear Channel Media + Entertainment iHeart Media has crammed down Limbaugh, Sean Hannity and Glenn Beck on its talk stations, not allowing local stations to make needed changes to their programming, changes that could provide some hope of staying relevant. It was a great business model…in the 20th century! In business speak it’s called “vertical integration.” The company produces the product and then uses its distribution arm, its radio stations, to broadcast the shows. Guaranteed clearance, plus in Limbaugh’s case and some of Hannity’s stations, the local stations have to pay a “rights fee” in addition to the barter commercial inventory they broadcast from the network. There was no negotiation whether to broadcast the show or what fee was to be paid. Here’s the number you pay was the only conversation during the budget process. This, as you can imagine, affected cash flow and coupled with the increasing demands for talk stations to generate more profit, it forced local stations to lay-off other talk hosts, producers and gut news departments. Talented people left the radio business and the death spiral for talk radio began. It began years ago.”

Conservative talk radio, just like Fox News and the Republican Party, is dying off. Limbaugh was the leader in the genre, and the advertiser boycott of his show helped to accelerate a decline that was already under way. The average age of Rush Limbaugh’s audience is 67 years old and rising. For context, the average age of Fox News viewers is 68 and rising.

Political talk radio is being replaced by the younger-skewing, and more profitable sports talk radio in markets across the country. Rush Limbaugh is a symptom of a much larger disease.

Conservative talk radio, just like its audience, is slowly fading away.

61 Replies to “Things Get Worse For Rush Limbaugh As Stations In Indianapolis and Boston Drop His Show”

  1. Hate Talk Radio is dying the kind of death that only a protracted illness caused by cancer can do.
    And this talk is the kind of ‘talk’ that American Evangelicals- feel is Christ-like.

  2. Its not talk radio its propagandizing radio using hatred ,prejudice envy and fear to gen up emotional responses to everything unknown and unfamiliar to them. Ignorance is not bliss.

  3. The sooner that hate-monger is gone, the sooner our country can heal. I watched him taint and destroy my brothers control of his mind and have hated him passionately ever since. He is vile and repulsive. He was like the Sherwin-Williams Paint logo. His would regurgitate the meme of the day and the hate would flow over our country in hours like paint flowing over the globe.
    Every email, talk show, TV news would repeat it like a parrot! Friends and family would repeat it in their conversations. You could not dissuade them. It was like they were hypnotized. If you didn’t agree, they shunned you. Where you used to laugh and teased each other it would break-up former relationships. They became smug and thought you were the enemy of your own country. The words Patriot, Freedom and Liberty soon repulsed me. Those who never stepped a foot in a church were “born again” and started quoting Bible verses to those of us who grew up in a church background but picked just what they liked. Blasphem…

  4. These are the architects of the “use their religion to get them on our side” ploy that worked soooo well for decades. Now it is having a unexpected affect, years later – some people that used to listen to the Phlegm-Balls of the right, are turning away. The hatred, hypocrisy and exclusion became too much. Those NeoCons have the right to say the hateful things they say, but consequences come with spewing that mess. Some are waking up to how poisonous their rhetoric is…some, sadly, never will.

  5. CONSERVATIVE TALK RADIO is nothing more than:

    1. Trash Talk
    2. Angry Talk
    3. Hate Talk
    4. Gutter Talk

    Coming from the mouths of the Leading Pack of “Trash Talk” feeders on radio are: Limbaugh, Sean Hannity and Glenn Beck, Howard Levin, Savage, et al.

  6. 100% truth, and I agree. What people like Rush, Hannity, and Savage do is propagandizing – for ONE political Party that caters to the greedy and anti-American elites in this country.

    They need the useful tools in order to win power in our Gov’t, and brainwashing those people by tapping into their biases and hate, pushing their buttons in order to gin up the passion necessary to get them to the polls.

    I always wondered how Rush could make $50 million a year (got an 8 year contract worth $400 million) for spewing the hateful, lying crap he does, and who benefits from it?

    In this country, it’s always follow the money and you’ll get the truth. The good news is, the Republican Party’s core constituents are dying off.

  7. Paid for by anti-American corporations and elites who then turn around and deduct those astronomical payments as expenses from the U.S. Gov’t.

    Great gig, isn’t it?

  8. Rush Limbaugh and Sean Hannity’s message is listened to faithfully by a lots of people of like mind, that’s why they stay in business for so long. Just as how Drug Cartels and drug dealers can stay in business for so long: DEMAND for it by the Dope heads. Hate radio is a drug for those who need their daily fix of hate, mockery and divisiveness to function in the world around them. Sick but true.

  9. All of those talking maggots are multi-millionaires who say they understand the middle class. They understand the daily struggles of the God-fearing, hardworking men and women of this country. Horse Shit! They no more believe in God than they do Godzilla. If one of those stains believed in God, they would drop to their knees and beg, beg God for forgiveness for the way they have prayed on the poor.

  10. ONLY in AMERICA could some this vile, this polarizing, this RACIST, this ANTI WOMAN, this ANTI SCIENCE, this TWO semester DROPOUT FAILED sports commentator (IN TRAINNG) that was so physically UNATTRACTIVE he couldn’t do TELEVISION!, have a radio that’s been on since the WHAT? late 80’s?? could YOU imagine a BLACK or HISPANIC radio host doing 1/10 of the HATE that SPEWS from this creatures MOUTH?? that show wouldn’t last till it’s first commercial break! WHITE AMERICA would have DESTROYED this show! LITERALLY! see WHITE HATE GROUPS don’t play! they don’t like you?! you die! people who listen to limbaugh and SWEAR to that plastic jesus on their pickup truck dashboard, “I’m NOT a racist” ARE IN DENIAL! but welcome to WHITE conservative WORLD! where YOU can say RACIST things act like a RACIST and get HIGHLY UPSET when someone calls YOU a RACIST! GOP= is a MENTAL disease, PERIOD

  11. America has had it with the rightwing bigotry. besides rush, folks are leaving Fox News too. about a year ago they had approx. 2 million viewers. now they only have 1 million viewers. this also includes the exodus of young viewers.

  12. “My Pet Goat”, sure as heck got W. Bu$h’s attention so solidly that he simply couldn’t function for hours afterward.

    And it wasn’t even a coloring one.

  13. Will Bluster Limbaugh make it to the end of his contract or will his black, diseased heart decide it’s had enough hate for one life. I don’t care either way as long as he goes away.

  14. Hopefully the people in Indy and Boston will see that it’s nice to not have to deal with slimy blowhards like Limbaugh and his ilk.

  15. One of the big problems with hate radio is that more and more people in America have family members who are not only a different faith, or no faith, but they are also culturally, racially and politically diverse. Many millions of ‘the young’ are marrying outside their faith and race and it scares the hell out of the olds………..btw, I am 61. Haters will be off the air soon. YIPEE

  16. This doesn’t sound to me like they dropped him because of his content, or that they’ve really dropped him at all:

    “We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.”

    That sounds to me like brinksmanship, and they’ll sign him up again the minute they get his price down.

  17. Now Rushbo will have to shop around for his next wife at a “Cut Rate Gold Digger” site. He has had three or four expensive wives, now he will have to cut costs or all his secrets will be exposed. One thing he will never give up are his trips to the Dominican Republic and all the little brown boys. Why is still on American Forces Network, broadcastig to the US troops?

  18. LMFAO, “My pet goat” good one @Moongrim BTW limbaugh knows he’s toast!! when INDI”FREAKEN”ANA can’t stand your racist rants, YOU ARE HISTORY!! and WHY do I single out indiana??? well maybe because it’s HOME to the KLU KLUX KLAN, just sayin’

  19. know my comment is off topic but I hope you will forgive me – I want to say it so
    In view of the statement from OReilly’s daughter about the fact that he tried to choke his wife in front of her – my comment
    is ‘Bill O’Reilly is a thug’

  20. This is another loss for Freedom of Speech by who can’t stand an opposing view. Boston is screwed up anyway, it produced Kerry.

  21. Based upon this, my first and last visit to this site, I can honestly say that for the most part the commenters are definitely low information Progressive Liberal Socialist Democrat voter types, [Snipped]
    [Just lost us]

  22. His show has been going to smaller wattage stations in all of the city’s where he once was on the major stations.

  23. You mean Low Fox News-low paranoia, Low Limbaugh, low vulture capitalists, low theocratic,definitely low Nazi, Low birther, low tea Partier ,
    It takes a lot of information to be all these things! By the way, I think we lost you at” the earth is round”
    #You must be low information- read the masthead,before you post

  24. The key here is money. Stations are just unwilling to pay the high cost of having him on the air. His salary is just outragous. He makes many tens of millions of dollars each year. I notice that many of the stations that have dropped him have replaced him with mark levin or Michael savage. They are a lot more cost effective.

  25. Rush has had a great run and it is winding down. Not because his message or audience is leaving but because he has been going it so long. Thats what those miss in these stories. When he leaves on his terms he will be placed by more conservative messenger. People that actually listen to him usually like him and love his message, unlike his progressive, liberal counterparts that say nothing of value. I tried the left talk radio via XM radio and found it vulgar and lacking a message. It was bad political comedy that could only appeal to an extreme minority of listeners and sponsors. While conservative radio usually has a broad message and wide appeal.

  26. It would’ve done you a world of good if you had turned the XM radio on first.

    Rush Limbaugh, is like a soap opera. The same message repeated endlessly. And with just as much truth in it as any other soap opera.

    Left Wing Radio has a message that is coherent, and contains many truths that Right Wingers refuse to consider even exists.

  27. It’s about time, the man takes norco by the hundreds, Vicodin!! And then blabs all damm day! He’s been caught in so many lies and gals facts, how do you get a job like this? Please tell me? Ass hat needs to go to treatment, Maby the fourth time will work rush, I call him the walking encyclopedia !! Never have I listen to more stupid person in my life, and I made the mistake once ?? And yes I am a hard core right winger? It’s nuts like this, that talk sooooooo much that they talk thier own party’s out of being elected! Forest gump should take over, thank you for ending this horse puckey!

  28. “Mommy, I don’t like Rush Limbaugh! Make him stop”! What do you people want? Any opposing voice to be silenced? The left already “owns” TV, newspapers, and the movie industry. All we conservatives have left is AM radio. Will you really be happy when there is only one ideology in America? Don’t you value an opposing view, or don’t you believe in the marketplace of ideas? Whatever happened to “I disagree with you but I defend to the death your right to say it”? I can think of a few times when there’s been only one ideology…do the dates 1917 or 1933 ring a bell? Grow up and change the dial.

  29. An oppositional voice is always great to have.

    An oppositional voice that uses facts and logic and empirical evidence to back up their assertions.

    Rush Limbaugh doesn’t use any of those criteria.

    Rush Limbaugh ‘argues’ like a Creationist. He offends us like he would offend anyone honest.

  30. AM radio is not the ONLY access for the conservatives. There are also FM stations, FOX TV and a few newspapers that are conservative (boy, is that a ridiculous choice of description) outlets. There are more of them than liberal by far, especially in rural areas.

  31. Thank you, djchefron, for your comment. I was hoping to rate two sentences, but I’ll take the single line you wrote. As for my comment being the most idiotic of the day, well, I guess we will just have to agree to disagree, especially after reading all the other comments on this thread.

  32. I notice a lot of Rush Limbaugh Fans are on here today, yesterday and since the article was up. Notice the huge amount of of Thumbs down “No WAY” to posts they disagree with? It has hit a nerve, and they are responding in a vexed manner. What does that tell you? They are brainwashed Limbaugh thinkers—birds of a feather think and fart together.

  33. I love it when the ‘tolerant’ left gets all hit and bothered when someone has a different opinion.
    When you don’t toe the progressive line your labeled; a hater, bigot, racist, or anti; women, anti gay or anti choice.
    Yet have you ever noticed; it’s the left who loves to identify people by a label. Conservatives see a person, the individual. Progressives see the label. And the Progressive Elites know that by using labels the populace becomes easier to control.
    There’s not one of you that deserve to be called tolerant. Shame.

  34. That’s funny. You don’t know a single person on this board, yet you have lumped us, and every other “leftist” and “liberal” as “intolerant”.

  35. Yep, I did. But unlike a progressive, I don’t see you as a; black leftist, Mexican liberal or a gay intolerant.

  36. Boston I can understand. But Indianapolis is prime Rush Limbaugh country. Indianapolis might as well be in the deep south. So long, we won’t miss ya.

  37. I understand now…Emmis is losing money over the last few years. Now that they are cutting Rush…well…this will be the nail in their coffin. I predict WIBC will have new owners in the near future (within 5 years) as Emmis will be no more and I will celebrate that day when it comes!

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