The advertiser backlash against the Josh Duggar molestation scandal is growing into a tidal wave as 14 more companies have publicly refused to run ads on 19 Kids and Counting.
Keurig reached out to PoliticusUSA today and confirmed in statement that they will not be buying advertising on 19 Kids if the show comes back on the air, “Currently, we are not advertising on TLC, and have no intention of buying advertising on the show “19 Kids and Counting”.”
Party City announced that they will not be buying advertising on the show,”We share your concern and have decided to no longer advertise on the show. Thank you.” Pure Leaf Iced Tea, Kings’s Hawaiian, Allstate Insurance, Sherwin-Williams, Jimmy Dean Sausage, HauteLook, and Ricola have all responded to customer concerns with statements announcing that they have pulled their advertising from the show.
A second group of advertising took the same path as Keurig and promised not to advertise on the show both now and in the future. CVS said, “Our current advertising campaign includes the TLC network, we have not and will not advertise during the “19 Kids and Counting” program. Thanks for reaching out.” H & R Block said, “We are not currently sponsoring the show and are not advertising on TLC right now. We advertised with the network during tax season, but like you, had no knowledge of this news. We take these matters seriously and will not advertise on the show if it is reinstated.” ACE Hardware said, “Ace advertisements ran on this show as part of an overall ad buy with TLC. We are removing our ads from any future episodes of the show.” Behr Paint said, “Our campaign ads ran during this show as part of a larger media buy and we have since taken steps to remove our advertising from all future episodes of 19 Kids and Counting.”
ConAgra Foods issued a non-committal statement, “Based on recent events, we will be removing the show “19 Kids and Counting” from our advertising schedule until further notice.”
The advertisers listed above join General Mills, Payless ShoeSource, and Choice Hotels in pulling their ads from 19 Kids and Counting.
The list of corporate advertisers who have not promised to pull their ads is shrinking fast, but corporate giants like McDonalds, Pizza Hut, Macy’s, GEICO, State Farm Insurance, Wyndham Hotels and Resorts, Oscar Mayer, Arm & Hammer, Crayola, and Discover still have not done the right thing.
Companies and brands that advertise on any future Duggar programming will be financially supporting a family that covered up sexual abuse. Advertisers must be made aware that there will be a financial and reputation cost to supporting 19 Kids and Counting.
The public pressure is working. Advertisers are fleeing, and TLC is losing its financial incentive to keep the Duggars on their network.
More pressure can be applied by contacting the companies who still have not committed to dumping 19 Kids, and by signing our petition telling TLC to cancel 19 Kids and Counting. The scandal isn’t blowing over, and if advertisers continue to bolt, TLC will have no choice but to do what they should have done from the very beginning and drop the Duggars.
Mr. Easley is the founder/managing editor, who is White House Press Pool, and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association