Jeb Bush is trying to fool voters into forgetting that he is a Bush by leaving his last name off of his campaign logo and not featuring his last name in his campaign video.
Bush’s last name flashes by the screen once during his entire two minute and five second launch video.
Here is the logo for the Bush campaign:
Notice what’s missing in that logo? Jeb Bush’s logo looks like a cross between a bad reality television show on TLC, and a satire of a political campaign. There is no mention of the Bush last name with the exception of one occasion when it flashed briefly across the screen as part of a graphic.
The video refers to him as the most conservative governor and Jeb, but the name Bush has been intentionally scrubbed as much as possible from the video. Bush has been doubling down on the family name on the campaign trail. Last month, Bush opened a stop in New Hampshire by saying, “I know you all know me as George and Barbara’s boy. You probably know that I’m George W.’s brother.” Apparently, it’s okay for Jeb to admit that he is a Bush in small private groups, but it isn’t something that he wants getting out in public.
Jeb’s rollout is admission that the Bush last name is politically toxic. The Bush campaign is trying to make people forget about W, and the fact that his brother is running for president. Everyone knows who Jeb Bush really is. This attempt to redefine him is so stupid and foolish that it had to have been dreamed up by high paid Republican consultants who have been testing “Jeb!” in focus groups for months.
Jeb Bush can’t hide it. He is directly connected to family legacy of failure. If Jeb thinks that an exclamation point instead of last name can fool voters, he is in for a very bumpy presidential campaign.