Is it a coincidence that Hillary Clinton frequently uses the word experience while campaigning, or that Barack Obama's campaign is identified with the need for change? How about the identification of John McCain as a candidate who will stand strong on national security? 2008 has become the year when campaigning has gone beyond identification of candidates with issues and personalities, and in to the area of branding.
On Thursday DNC Chair Howard Dean made all the rounds on the cable news networks and morning talk shows suggesting that it may be possible to hold "do-over" primaries in Michigan and Florida. Both states decided to violate Democratic Party rules and hold their contests before the allowed date of February 2.