The bad news keeps coming for MSNBC's Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience.
While looking through the past couple of weeks of prime time cable news ratings, I noticed something interesting. Keith Olbermann's Countdown is no longer the dominate show on the network. Olbermann's program is being challenged for in house supremacy by The Rachel Maddow Show. Maddow has been running neck and neck with or defeating Countdown on a regular basis.
The cable news ratings for the third quarter of 2010 were released today, and Fox News is showing signs of decline as their viewership has decreased by 21%, and their top shows all posted double digit losses, while MSNBC's shows, grew and the network attracted more younger viewers.