Obama Doubles Up Clinton in March Fundraising

ImageThe Barack Obama fundraising juggernaut continued to roll along in March as he outraised Hillary Clinton by a 2 to 1 margin last month. The Obama campaign is reporting that they rose over $40 million, while Clinton is expected to have brought in around $20 million. More impressive than the amount of money raised is the number of donors that the campaign is attracting.

John McCain Tries to Reassure Voters on Iran

ImageIn this week's issue of Newsweek, Republican Presidential candidate John McCain tried to reassure voters about his position on a potential war with Iran. Michael Hirsh interviewed McCain and asked him if his Los Angeles speech last week was designed to quiet some voters' fears that he wants to lead the nation to war against Iran.

Democrats Vote to Kill Most Bush Tax Cuts

ImageToday both the House and Senate voted to let many of the Bush tax cuts expire in 2010. The House Democrats budget plan would increase spending on domestic programs, and pay for it by letting all of the Bush tax cuts die. The Senate was much choosier. It extended $340 billion worth of tax cuts for middle and upper income people, businesses, and those inheriting large estates.

The Return of the Flip-Flopper

ImageIn 2004, President George W. Bush was able to win reelection in part based on his campaign's ability to characterize his opponent John Kerry as a flip-flopper, a.k.a. a politician who changes his views as easily as the wind blows. Bush famously characterized Kerry as being for the Iraq war before he was against it.

Oh, Those Tricky Clintons!!!

After their victories in Ohio and Texas last week, the Clinton campaign started publicly stating that they are open to the idea of selecting Barack Obama as her running mate. When asked about running with Obama Clinton said, "Well that may be where this is headed but we have to decide who is top of the ticket. I think the people of Ohio very clearly said that it should be me."

Clinton, Obama, and Political Branding

Is it a coincidence that Hillary Clinton frequently uses the word experience while campaigning, or that Barack Obama's campaign is identified with the need for change? How about the identification of John McCain as a candidate who will stand strong on national security? 2008 has become the year when campaigning has gone beyond identification of candidates with issues and personalities, and in to the area of branding.