The bad news keeps coming for MSNBC's Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience.
With the NBC/Comcast merger on the horizon and reports about the infighting at MSNBC surrounding Keith Olbermann becoming more numerous there is real danger lurking on the horizon for Keith Olbermann at MSNBC. If Olbermann fans thought their job was done after the Countdown host returned from suspension last week, they best get prepared because the battle has just begun.