Back in 2004, Thomas Frank’s book What’s the Matter with Kansas? elevated the state as the textbook case of how the Republican party has been able to leverage a platform of conservative social values to sway the electorate to vote against its economic interests. Railing against abortion, affirmative action, big government, elitism, political correctness, and the like, Republicans surfed the wave of voters’ cultural outrage to election victories and then performed the bait-and-switch.