Oh, Those Tricky Clintons!!!

After their victories in Ohio and Texas last week, the Clinton campaign started publicly stating that they are open to the idea of selecting Barack Obama as her running mate. When asked about running with Obama Clinton said, "Well that may be where this is headed but we have to decide who is top of the ticket. I think the people of Ohio very clearly said that it should be me."

Clinton, Obama, and Political Branding

Is it a coincidence that Hillary Clinton frequently uses the word experience while campaigning, or that Barack Obama's campaign is identified with the need for change? How about the identification of John McCain as a candidate who will stand strong on national security? 2008 has become the year when campaigning has gone beyond identification of candidates with issues and personalities, and in to the area of branding.