During his time in the White House, Donald Trump enjoyed huge popularity among Republicans. Sure, it was never the 95 or 96% he claimed, but the former president was able to amass over 74 million votes in 2020.
Donald Trump is obsessed with television ratings. This was quite clear then he was the host of The Apprentice when he frequently exaggerated the size of the show’s audience.
Trump would also use ratings to attack TV journalists who were critical of his presidency. Anyone who wasn’t on board with the MAGA movement was a low ratings failure.