It looks like MSNBC has a big hit on their hands with Lawrence O'Donnell's 10 PM program The Last Word. Not only is his audience growing, but on Tuesday, he did something unheard of for new show on MSNBC. He broke into the Olbermann/Maddow rare air of having over 1 million total viewers.
The cable news ratings for the third quarter of 2010 were released today, and Fox News is showing signs of decline as their viewership has decreased by 21%, and their top shows all posted double digit losses, while MSNBC's shows, grew and the network attracted more younger viewers.
The dysfunctional on air talent dynamic at MSNBC reared its ugly head as Ed Schultz, threatened to, "torch this [bleep]ing place," after being ignored for the network's Election Night promos. It seems the Ed is feeling little unloved and a bit jealous of Olbermann and Maddow.
A Christian watchdog group complained in 2007 that they "see shorter skirts on the women of Fox News than...on the prostitutes being arrested on cop shows." The thighs and breasts remain. The Family Values network? No, more of a fund-raising network now - and sex sells.
Since the World Cup began Glenn Beck has been at war with soccer. First, Beck claimed that America hates the World Cup, and then he equated the World Cup with the bubonic plague, so why does Beck hate the World Cup? The answer is in the ratings. Almost 3 million Americans are tuning into the World Cup compared to the 1.7 million who watch Beck sinking show.
Since we last checked on the viewership totals for Glenn Beck's Fox News show viewers have continued to flee his program. Last Friday, Beck hit a new all time low of 1.743 million viewers. The new twist of Beck's plummet is that he is now being in the ratings by such Fox News heavyweights as Bret Baier and Greta Van Susteren. Even Shep Smith beat him once.
FNC's Glenn Beck continues to flail desperately in an attempt to combat the mass exodus of viewers from his television show. Today Beck cast blame on the media and politicians who don't believe in anything, "Do you know why you are so confused by this show? It is because I believe in something. You don't."
The ratings troubles at Fox News continue to mount as along with the collapse of Glenn Beck, the networks entire prime time lineup is down in down in total viewers over the past year. FNC embraced the Tea Party and saw its ratings fall 6%, while MSNBC's have grown by 3%. In other words, since Fox News embraced the Tea Party, they have lost over 120,000 daily viewers.
Glenn Beck has been in denial about his ratings slide for weeks now. First, he claimed that there is no ratings decline for his Fox News show, and then he claimed that the weather was to blame for his 33% drop in viewership. However by attracting only 1.7 million viewers on Friday, Beck hit a new all time low which is now 50% off of his peak audience of 3.4 million.
On his radio show today, Glenn Beck displayed how much fame has gone to his head, while name dropping some celebrities and the fact that he was at the Time 100 Most Influential People banquet last night, Beck said, "It's like Jon Stewart. Jon Stewart's not thinking yeah get that guy off the air. I'm good for him and his ratings." Beck keeps selling himself on the idea that the ship isn't sinking.
On his radio show today, Glenn Beck first claimed that his ratings aren't declining, but then blamed the weather for his loss of one million Fox News viewers. Beck's excuse, "It's called the spring and summer. It's a cycle." The problem is that Beck's viewership numbers have been dropping since January, which is in the winter, when people are usually inside their homes watching television.
Things are not looking good for Glenn Beck and FNC. Not only have over 200 advertisers left Beck, and the network has been reduced to virtually giving away his ad time, but Fox News viewers are leaving his show in droves. Since January, Beck has lost 33% of his audience, or roughly 1.4 million daily viewers. The worst news for Beck is that this has been a steady erosion, and the viewers are not coming back.