Joe Biden

Biden Pounces And Smartly Targets Haley Voters Where Trump Struggled Most

Last updated on March 31st, 2024 at 12:38 am

In a clever new ad, President Biden made an appeal to Nikki Haley specifically in the states and areas where Trump struggled the most.


The Clever Strategy Behind The Appeal To Haley Voters

In a statement, the Biden campaign explained their strategy:

Using the recent Republican primary results to determine the ad’s placement, this seven-figure, video-centric ad flight will run for three weeks in eight key battleground states, targeting Nikki Haley voters in predominantly suburban ZIP codes where she performed well against Trump. The ad will run across a wide array of digital platforms including Meta, YouTube, connected TV, and online video.

Donald Trump’s campaign is cash-strapped and bleeding the voters needed to win this election – particularly in the suburbs. Trump has consistently underperformed with moderates and suburban voters in the primaries — losing moderate voters outright to Haley in North Carolina and underperforming in key suburban counties, including Mecklenburg, Wake, Durham and Orange counties. In Michigan, Trump saw his margins in the suburbs dwindle, namely in Oakland and Washtenaw counties near Detroit and Ottawa and Kent counties near Grand Rapids. As Trump loses ground, derides women, and threatens to ban abortion nationwide — Joe Biden is reaching across the aisle to Haley voters, inviting them to join his growing and winning coalition of voters who will decide this election.

It is a very smart strategy that will appeal to voters that Donald Trump keeps saying that he doesn’t want. Trump should want every voter. He lost the election by acting like and his MAGA fans were enough to win and they weren’t. However, Donald Trump has learned nothing, and his making the exact mistake that cost him in 2020.

The 2024 presidential election is looking like a base election that might be decided in swing state suburbs. While Trump prepares for his criminal trial, President Biden is appealing to voting and laying the groundwork for success in November.

A Special Message From PoliticusUSA

If you are in a position to donate purely to help us keep the doors open on PoliticusUSA during what is a critical election year, please do so here. 

We have been honored to be able to put your interests first for 14 years as we only answer to our readers and we will not compromise on that fundamental, core PoliticusUSA value.

[wpedon id=”344887″ align=”center”]

Follow Me
Jason Easley

Jason is the managing editor. He is also a White House Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements. Awards and  Professional Memberships Member of the Society of Professional Journalists and The American Political Science Association

Recent Posts

Democrats Abandon Effort To Remove Joe Biden As Nominee

It is being reported that those Democrats who were trying to force President Biden to…

5 hours ago

Biden Debunks MAGA Claim That Trump Was Denied Extra Security

President Biden told the nation that he has always personally authorized that Trump, as a…

5 hours ago

Obama Birther Melania Trump Now Wants National Unity

In a statement, Melania Trump called for the nation to unify, even though she along…

6 hours ago

Secret Service Debunks MAGA Lie That Biden Denied Trump Extra Security

The Secret Service pushed back on a MAGA assertion that President Biden denied a request…

8 hours ago

That Time J.D. Vance Called Trump ‘America’s Hitler’

In 2016, J.D. Vance's college roommate says he called Donald Trump "America's Hitler." In 2024,…

8 hours ago

J.D. Vance Hits A New Low By Blaming Biden For Trump Shooting

Sen. J.D. Vance's statement on the Trump rally shooting was a new low, even by…

23 hours ago