Things Get Worse For Rush Limbaugh As Stations In Indianapolis and Boston Drop His Show

WRKO in Boston became the latest major market radio station to drop Rush Limbaugh. Limbaugh’s show will also be leaving 93.1 WIBC in Indianapolis on July 3.

According to radioINSIGHT:

Premiere released the following statement today regarding the inability to come to terms, “We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.”

WRKO is the second major Conservative Talker to announce plans to drop Limbaugh. Emmis’ 93.1 WIBC Indianapolis announced in April it will stop airing the program as of July 3.

Limbaugh has never recovered from the Sandra Fluke scandal. His national advertisers left, and the vast majority have never come back. Limbaugh is expensive and toxic. The cost of airing Limbaugh’s show combined with the inability of radio stations to recover these costs through advertising revenue has made it more lucrative for stations to drop Limbaugh than to keep him on the air.

As I wrote last month, Limbaugh’s ratings drop has gotten so bad that radio stations no longer want his show.


Daryl Parks explained how radio stations get stuck with Limbaugh, “Premiere Networks and its owner Clear Channel Media + Entertainment iHeart Media has crammed down Limbaugh, Sean Hannity and Glenn Beck on its talk stations, not allowing local stations to make needed changes to their programming, changes that could provide some hope of staying relevant. It was a great business model…in the 20th century! In business speak it’s called “vertical integration.” The company produces the product and then uses its distribution arm, its radio stations, to broadcast the shows. Guaranteed clearance, plus in Limbaugh’s case and some of Hannity’s stations, the local stations have to pay a “rights fee” in addition to the barter commercial inventory they broadcast from the network. There was no negotiation whether to broadcast the show or what fee was to be paid. Here’s the number you pay was the only conversation during the budget process. This, as you can imagine, affected cash flow and coupled with the increasing demands for talk stations to generate more profit, it forced local stations to lay-off other talk hosts, producers and gut news departments. Talented people left the radio business and the death spiral for talk radio began. It began years ago.”


Conservative talk radio, just like Fox News and the Republican Party, is dying off. Limbaugh was the leader in the genre, and the advertiser boycott of his show helped to accelerate a decline that was already under way. The average age of Rush Limbaugh’s audience is 67 years old and rising. For context, the average age of Fox News viewers is 68 and rising.

Political talk radio is being replaced by the younger-skewing, and more profitable sports talk radio in markets across the country. Rush Limbaugh is a symptom of a much larger disease.


Conservative talk radio, just like its audience, is slowly fading away.


View Comments

  • Hate Talk Radio is dying the kind of death that only a protracted illness caused by cancer can do.
    And this talk is the kind of 'talk' that American Evangelicals- feel is Christ-like.

  • Its not talk radio its propagandizing radio using hatred ,prejudice envy and fear to gen up emotional responses to everything unknown and unfamiliar to them. Ignorance is not bliss.

    • 100% truth, and I agree. What people like Rush, Hannity, and Savage do is propagandizing - for ONE political Party that caters to the greedy and anti-American elites in this country.

      They need the useful tools in order to win power in our Gov't, and brainwashing those people by tapping into their biases and hate, pushing their buttons in order to gin up the passion necessary to get them to the polls.

      I always wondered how Rush could make $50 million a year (got an 8 year contract worth $400 million) for spewing the hateful, lying crap he does, and who benefits from it?

      In this country, it's always follow the money and you'll get the truth. The good news is, the Republican Party's core constituents are dying off.

  • The sooner that hate-monger is gone, the sooner our country can heal. I watched him taint and destroy my brothers control of his mind and have hated him passionately ever since. He is vile and repulsive. He was like the Sherwin-Williams Paint logo. His would regurgitate the meme of the day and the hate would flow over our country in hours like paint flowing over the globe.
    Every email, talk show, TV news would repeat it like a parrot! Friends and family would repeat it in their conversations. You could not dissuade them. It was like they were hypnotized. If you didn't agree, they shunned you. Where you used to laugh and teased each other it would break-up former relationships. They became smug and thought you were the enemy of your own country. The words Patriot, Freedom and Liberty soon repulsed me. Those who never stepped a foot in a church were "born again" and started quoting Bible verses to those of us who grew up in a church background but picked just what they liked. Blasphem...

  • These are the architects of the "use their religion to get them on our side" ploy that worked soooo well for decades. Now it is having a unexpected affect, years later - some people that used to listen to the Phlegm-Balls of the right, are turning away. The hatred, hypocrisy and exclusion became too much. Those NeoCons have the right to say the hateful things they say, but consequences come with spewing that mess. Some are waking up to how poisonous their rhetoric is...some, sadly, never will.

  • CONSERVATIVE TALK RADIO is nothing more than:

    1. Trash Talk
    2. Angry Talk
    3. Hate Talk
    4. Gutter Talk

    Coming from the mouths of the Leading Pack of "Trash Talk" feeders on radio are: Limbaugh, Sean Hannity and Glenn Beck, Howard Levin, Savage, et al.

    • Paid for by anti-American corporations and elites who then turn around and deduct those astronomical payments as expenses from the U.S. Gov't.

      Great gig, isn't it?

    • All of those talking maggots are multi-millionaires who say they understand the middle class. They understand the daily struggles of the God-fearing, hardworking men and women of this country. Horse Shit! They no more believe in God than they do Godzilla. If one of those stains believed in God, they would drop to their knees and beg, beg God for forgiveness for the way they have prayed on the poor.

  • Rush Limbaugh and Sean Hannity's message is listened to faithfully by a lots of people of like mind, that's why they stay in business for so long. Just as how Drug Cartels and drug dealers can stay in business for so long: DEMAND for it by the Dope heads. Hate radio is a drug for those who need their daily fix of hate, mockery and divisiveness to function in the world around them. Sick but true.

  • ONLY in AMERICA could some this vile, this polarizing, this RACIST, this ANTI WOMAN, this ANTI SCIENCE, this TWO semester DROPOUT FAILED sports commentator (IN TRAINNG) that was so physically UNATTRACTIVE he couldn't do TELEVISION!, have a radio that's been on since the WHAT? late 80's?? could YOU imagine a BLACK or HISPANIC radio host doing 1/10 of the HATE that SPEWS from this creatures MOUTH?? that show wouldn't last till it's first commercial break! WHITE AMERICA would have DESTROYED this show! LITERALLY! see WHITE HATE GROUPS don't play! they don't like you?! you die! people who listen to limbaugh and SWEAR to that plastic jesus on their pickup truck dashboard, "I'm NOT a racist'' ARE IN DENIAL! but welcome to WHITE conservative WORLD! where YOU can say RACIST things act like a RACIST and get HIGHLY UPSET when someone calls YOU a RACIST! GOP= is a MENTAL disease, PERIOD

  • America has had it with the rightwing bigotry. besides rush, folks are leaving Fox News too. about a year ago they had approx. 2 million viewers. now they only have 1 million viewers. this also includes the exodus of young viewers.

      • "My Pet Goat", sure as heck got W. Bu$h's attention so solidly that he simply couldn't function for hours afterward.

        And it wasn't even a coloring one.

        • LMFAO, "My pet goat'' good one @Moongrim BTW limbaugh knows he's toast!! when INDI"FREAKEN"ANA can't stand your racist rants, YOU ARE HISTORY!! and WHY do I single out indiana??? well maybe because it's HOME to the KLU KLUX KLAN, just sayin'

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