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Panic Time at Fox News as Glenn Beck loses 50% of his Viewers

May 17, 2010
By

Viewers continue to leave Glenn Beck

Glenn Beck has been in denial about his ratings slide for weeks now. First, he claimed that there is no ratings decline for his Fox News show, and then he claimed that the weather was to blame for his 33% drop in viewership. However by attracting only 1.7 million viewers on Friday, Beck hit a new all time low which is now 50% off of his peak audience of 3.4 million.

On Friday, Beck pulled an all time low of 1.776 million viewers, and while this is good enough to handily win his time slot, this marked a new low which has quickly turned into a free fall since January. At the close of 2009, Beck was still averaging 3 million total viewers a day. At his peak, Beck could draw 3.4 million plus viewers a day. There was talk of him eventually supplanting cable news king Bill O’Reilly.

The story for Glenn Beck last week was the same as it has been for all of the other weeks over the past few months. He starts strong on Monday, but he loses viewers on each of the following days of the week. Last Monday, Beck had 2.3 million viewers. By Tuesday, he had 2.1 million viewers. On Wednesday and Thursday, he had 2 million viewers, and by Friday he was down to 1.77 million viewers. What should be most troubling to Fox News is that Beck did not have one below average day. He had three. Beck’s average number of viewers had fallen to 2.2 million viewers, but on Wednesday, Thursday and Friday, he was under that.

The root of the problem remains Glenn Beck himself. Beck fancies himself to be a political leader now, not an entertainer. On his radio show on April 20, Beck said, “When we were, and I’ve never told this story before, when we were starting the TV show, there were things that I did that I wouldn’t do now because I had to be more of an entertainer to get people to go what is this show at five o’clock? I never said anything I didn’t believe, but I may have said things in an entertaining fashion.” The problem is that viewers don’t seem to like the new serious Glenn Beck.

In reaction to the ratings drop, Beck has tried to spice things up by adding lots more God into his program in an effort to bring back the Evangelicals, and he started the gimmick Founders’ Friday which comes complete with a studio audience. Since Founders’ Friday led to his lowest numbers ever, I would say that it isn’t working. Beck has gone to the three Fox News G’s (God, Guns, and Gimmicks), and yet his audience continues to erode.

While Beck refuses to admit that he is losing viewers, Fox News is saddled with a program that generates no ad revenue, and sagging viewership totals. If Beck’s show starts pulling under the 2 million viewers a day Fox News averages on a consistent basis, changes will be made. Whether he wants to admit or not, Glenn Beck has a real problem here. His viewers are slowly eroding away. The Beck fad appears to be over, and what Fox News has left is redundant, repetitive, one trick pony of a host.

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316 Responses to Panic Time at Fox News as Glenn Beck loses 50% of his Viewers

  1. William Zales on June 30, 2010 at 12:21 pm

    Glen Beck,Rush Limbaugh and other sellers of negative energy,do more harm to my beloved country with their rhetoric than they realize…all for money!!!

  2. Janie on July 5, 2010 at 11:48 pm

    When he started with the black founder LIES, he lost the white people, but didn’t gain ANY black people. He absolutely BLEW his chance of becoming THE leader of the white people by listening to Bill O’Reilly. The perfect song for Glenn Beck: “I Overlooked The Orchid (While Searching For The Rose)”!

    • Barb on July 6, 2010 at 6:10 pm

      I am just curious….could you enumerate the Black founder lies.
      I missed that program.

      thanks

  3. Barb on July 6, 2010 at 6:02 pm

    Glenn Beck has not lost 50% of his viewers. Figures lie and liars figure….flawed data equal flawed results. On 1 day he had 3 millions viewers….20 days later he had 1.5 million viewers (what happened in between) and 10 days later he had 3 million. On ONE (not 1 month) day his viewership was down 1-5 million viewers. Please pay attention… Glenn Beck has never averaged 3 million viewers per month for his show. His show averages (a guess based on cable ratings) 2.3-2.7 million viewers per evening. You have to take the average viewership per month and compare it with another month, not with 1 day. His viewership went back up to 3 million for 1 day…so you could say his viewership doubled, but that wouldn’t be true either.

    Daily viewership changes and you can’t base your findings on 1 day

    • Mark on August 26, 2010 at 7:37 am

      It was only a matter of time before Beck loses his audience.

      First, he is a Mormon who had his start in talk radio granted by a Mormon syndicator. It was only a matter of time before he started pushing such silliness as “Mormon Archeology” on the air which he has done.

      Second, Beck brushed aside the idea that no one has ever seen actual proof of Obama’s citizenship. Obama has spent millions in legal fees to keep this “proof” from being seen. Yet Beck and the other Quislings take Obama’s word for it and attack those that dare ask the question. Try going to the Passport Office and telling them to “trust me, take my word for it I am a citizen” and see if you can get a Passport this way.

      Third, Beck has attacked those that point out that every action Obama has taken proves his to be a Muslim and there is not one shred of evidence he was ever a Christian.

      • Shiva on August 26, 2010 at 8:51 am

        am afraid to report that he was losing viewers. Right now as he is trying to convince people that God is speaking through him he is gaining viewers. For instance last Monday he was up about 2.5 million range. He is going between 1.9 million in about 2.3 million most of the time which is up from where he was when this article was written.

        Just goes to show you all you have to do is convince idiots that God is talking through you and you’ve got them hooked

  4. Shiva on July 8, 2010 at 6:42 pm

    And now for the sad news. Becks Special last Monday drew 1.5 million…

    Ooops

    • Takebackgov on July 9, 2010 at 3:21 pm

      You forgot to add…BUT more viewers than MSNBC, CNN, MOVIE, and SHOWBIZ combined.

      OOPS

      • Shiva on August 2, 2010 at 6:24 pm

        If you add in ABC, NBC and CBS, Beck doesnt even show up on the radar.

        Of course if you add in Wrestling he isnt even a speck on the wall

        Your point was?

        • Takebackgov on August 7, 2010 at 6:47 pm

          He is outdrawing all of the cable news networks was the point. And your point? You conveniently forgot that there are millions of people who do not have cable TV and are “stuck” watching the MSM. They don’t have a choice, they have to watch the local news.

          OOPS

          • dale on August 25, 2010 at 2:29 pm

            Who care if he outdraws other news networks. The point is people who did listen to this crackpot have slowly come to realize they have better things to do with their life than to listen to a hate monger. I imagine the ones still watching are the haters. I am not a liberal but I do have a brain and can see that he does what he can to sell his junk. In no way do I believe “HE” believes what he says! But all the morons that do listen to him do. And soon someone will die because of his hate speech, if they haven’t already.

  5. Stacy Taylor » Blog Archive » Beck, Dreck, Fly Speck on July 18, 2010 at 10:09 pm

    hairs and the grey beards who once found the  tourets syndrome act so endearing. Ratings were in free fall and, for a while at least, it appeared that some semblance of “sanity” was restored in

  6. Lee Renfro on July 21, 2010 at 6:22 pm

    For the facts about ratings, which you haven’t received here, go to tvnewser.com and get the truth. Beck is running every other station in the ground at 5:00 p.m. Fox is where people go for real journalism.

    • Shiva on August 2, 2010 at 6:25 pm

      If people wanted “real journalism.” they would not go to Fox. Unless of course they cant tell the difference between a man who thinks god talks to him and a butterfly

      • Takebackgov on August 7, 2010 at 6:31 pm

        That’s just your opinion, which you are certainly entitled to, but it certainly isn’t necessarily the truth. You don’t believe that God speaks to people? You an atheist? Let me enlighten you, God doesn’t have to “talk” to people in order to speak to them.

        • dale on August 25, 2010 at 2:46 pm

          I am a Christian and can say with certainty Glenn is not, he is a Mormon. Mormonism is a cult. I believe the Bible not the Book of Mormon.

          They believe the Bible is inadequate, God was once a man has many wives and now lives on a planet near the star of Kolob. They believe man will become God and that Lucifer and Jesus are brothers. Mormons wear a magic underwear containing Freemasonry images that they believe protects them. Black people are of inferior origin (Kinda smacks Glenn in the face when it comes to him believing in Civil Rights). And they taught Jesus was not only married but had many wives.

          Now, if any of you so called Christians want to continue to listen to this idiot go ahead but you are being deceived regardless of ratings

          • JDD on October 4, 2010 at 6:06 am

            You definitely do not understand Mormonism as well as you think you do…

          • DesertMac on January 24, 2011 at 2:35 am

            Everything he said about the Mormon church is true. I think he understands it well enough to know to act like he’s not home when the Mormon boys come knocking! The church is a total fraud. Scientists have PROVEN beyond doubt that there is NO Jewish DNA in the natives of the western hemisphere. Period, Nada. And that is the sole underpinning, the very foundation of the church, that the American Indians are the lost tribe of Israel and that is why the Book of Mormon is the western hemisphere counterpart to the Bible, about the lammanites and nephites and whathaveyou. J Smith simply never thought this ridiculous premise could never be disproved. Well it has been disproved! The church is a fraud created by a charlatan, a huckster who wanted to control a group of people and get all the booty he could ever want.

  7. Roger B on July 25, 2010 at 1:27 am

    Jason Easley, you are a bonehead

  8. Bill D. on July 27, 2010 at 2:46 am

    If Glenn Beck now has only 1.7 million viewers, how many does Keith Olbermann have, maybe a hundred thousand?

  9. Max on August 1, 2010 at 10:13 am

    Everyone is skipping over what I think is the MOST interesting statement of this article … that “Faux is saddled with a show that generates no ad revenue…”

    What????

    NO AD REVENUE ?????????

    If someone keeps a show that is that biased and absolutely full of tinfoil hat ramblings AND EARNS NO AD REVENUE then I come to the conclusion that this is a business run for ideology and not profit.

  10. LDOF on August 2, 2010 at 5:41 pm

    Lets see, I just checked Glenn’s ratings. He seems to have almost TWICE the amount of MSNBC, CNN, CNBC and HLN COMBINED at 5PM!

    Yeah, Glenn is panicking right? LOL
    Fox News is in tears LOL

    Some of you are just really delusional..

    5PM – P2+ (25-54) (35-64)
    Glenn Beck – 2,296,000 viewers (576,000) (999,000)
    Situation Room—537,000 viewers (122,000) (218,000)
    Hardball w/ C. Matthews – 476,000 viewers (113,000) (185,000)
    Fast Money– 191,000 viewers (a scratch w/46,000) (106,000)
    Showbiz Tonight — 197,000 viewers (68,000) (68,000)

    • Shiva on August 2, 2010 at 6:22 pm

      Glenn is averaging about 2 million right now. His average was almost 3 million some time ago. That is the point. There have been nights in the last 2 months were even Greta has beaten him. Greta with the new face!

      Not only has beck lost a lot of viewers, he has lost a ton of sponsors too.

      • LDOF on August 2, 2010 at 10:39 pm

        Glenn might have at some point had over 3 million viewers in some days, just like O’Reilly and Hannity had a bunch, and just like MSNBC and CNN had more viewers during those days. In other words, almost everyone’s ratings were higher during those times, just like now they are ALL lower, including Beck’s. What you need to look at is the ratio of viewers he brings in versus the others, specially when compared to prime time shows. It’s pretty amazing.

        The guy has more sponsors than he needs and he sure is not lacking viewers like MSNBC and CNN.

        BTW, those ratings you just posted are Friday’s, which are lower for everybody as well.

      • Takebackgov on August 7, 2010 at 6:35 pm

        Glenn Beck has never AVERAGED 3 million viewers for a one month period of time. Betch can’t prove he averaged 3 mil viewers. He has had 3 million viewers on several occasions, at different times, but never averaged 3 mil. Garbage in= garbage out.

        • dale on August 25, 2010 at 2:51 pm

          Thats right that’s what you get with Beck…garbage.

    • Shiva on August 2, 2010 at 6:27 pm

      BTW, if you just checkled Becks ratings, the latest one out are

      5PM – P2+ (25-54) (35-64)
      Glenn Beck – 1,931,000 viewers (457,000) (849,000)
      Situation Room—443,000 viewers (128,000) (196,000)
      Hardball w/ C. Matthews – 509,000 viewers (102,000) (186,000)
      Fast Money– 174,000 viewers (a scratch w/32,000) (79,000)
      Options Action (CNBC) – 130,000 viewers (a scratch w/32,000) (a scratch w/46,000)
      Showbiz Tonight — 224,000 viewers (103,000) (117,000)

      But who is counting?

  11. truthistruth on August 19, 2010 at 2:35 pm

    When one man with a greater viewing audience than any nationally known and respected preacher in this country, can gather together enough nads to suggest a politically incorrect thing like …the people of this country need to turn to God and pray…. and tries to lay out the truth of what’s going on under our very nose, knows full well he is exposing himself to the possibility of extention. I thank God for men with his integrity that cares more for his fellow man than his own TV success.

    • dale on August 25, 2010 at 3:02 pm

      Are you saying Glenn is good. Glenn has nothing to do with God he is Mormon a Cult. See my previous post or do some research “HE IS NOT A CHRISTIAN” There are many real men of God who through television radio and podcast reach a great deal more people than the charlatan Glenn Beck. HE HAS NOTHING TO DO WITH CHRISTIANITY SO STOP MAKING THE COMPARISON!!!

  12. Zoey on September 8, 2010 at 6:15 pm

    Are some of you people losing it? The man just attracted at least 500,00 people in DC! He’s a pretty popular guy whether he’s talking politics, religion or history.

    • Mike on September 12, 2010 at 4:01 am

      Wait….are you saying that all us libs are correct in saying your Glen Becks little lemmings and FOLLOWED him to DC? Because for a second I actually considered you were sincere about your political views. LOL guess not.

  13. Mike on September 12, 2010 at 4:02 am

    Wait….are you saying that all us libs are correct in saying your Glen Becks little lemmings and FOLLOWED him to DC? Because for a second I actually considered you were sincere about your political views. You know the last time a group of religious zealots followed a man this ravenously they called it Jonestown.

  14. Mick on September 17, 2010 at 2:56 am

    Why does Beck draw people? Because people want to hear what they think is right. That does not make Beck right, it just makes him a wall for peoples thoughts to bounce back and validate. Beck does not bother me, rather, it is the idea that so many people think like they do. I chalk it up to frustration.

    • Ron on January 22, 2011 at 1:08 pm

      Mick, you get my gold star for nailing it with this:

      Why does Beck draw people? Because people want to hear what they think is right. That does not make Beck right, it just makes him a wall for peoples thoughts to bounce back.

      Yes, he is saying what many people think. That is a quite frightening thing. Actually that is THE quite frightening thing.

      They feed’em candy and tell’em lies.

  15. AmyBagadonuts on September 19, 2010 at 4:23 am

    Ummm…. all info pertaining to our black founding fathers can be confirmed via the Library of Congress. Beck was accurate in his reporting.

    And…. Beck could lose 75% of his audience but still some MSNBC and CNN butt.

  16. היכרויות לדתיים on September 24, 2010 at 1:45 pm
  17. [...] has a long track record of drawing a crowd, especially when he is hawking new book, but since his ratings have declined there is no doubt that the crowds have gotten [...]

  18. Ron Nesler on January 20, 2011 at 8:11 pm

    It is hard to believe that Americans are actually smart enough to reject an ass hole like Beck.

  19. brian on January 21, 2011 at 6:08 am

    YAAAAY So thrilled to hear he is losing his numbers. I did some fact checks and it’s true that he did lose 50% of his viewers AND there were quotes from some conservatives who mentioned they are tired of his negative rhetoric and the bad blood he his sending out over the airwaves… they want to turn this country around and will find their news elsewhere !!! YAAAY ADIOS BECK you ****! :)

  20. moniker on February 2, 2011 at 6:55 pm

    He also lost viewers because:
    1) Fox and cable could not agree on the Madison Sq Garden deal. So viewers pulled the plug on cable.

    2) Viewers are pulling the plug on TV period. High prices garbage programs. Beck shows in totality cannot be found on pc.

    3) He has become way too commercial(corporate) so his message is lost between the garbage commercialism.

    4) A few TIVO it….copy it and have beck parties.

    POINT BEING THE DEMOGRAPHICS MOVED AROUND IS ALL.

  21. FletchGuy on March 9, 2011 at 10:42 am

    I used to enjoy watching beck when he was a political being now with all the god and religon he has forced into the show it basically ruined his show. He is on the right path with his political talk but then he brings god into the convo which just makes you want to turn as If I wanted to hear religous fadder I would go to church or watch Benny Hann or whatever his name is. Religon should be ban world wide which would help bring the worlds wars to an ende but other then that stick to politics and leave the religion to the nuts.

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