Glenn Beck has been in denial about his ratings slide for weeks now. First, he claimed that there is no ratings decline for his Fox News show, and then he claimed that the weather was to blame for his 33% drop in viewership. However by attracting only 1.7 million viewers on Friday, Beck hit a new all time low which is now 50% off of his peak audience of 3.4 million.
On his radio show today, Glenn Beck first claimed that his ratings aren't declining, but then blamed the weather for his loss of one million Fox News viewers. Beck's excuse, "It's called the spring and summer. It's a cycle." The problem is that Beck's viewership numbers have been dropping since January, which is in the winter, when people are usually inside their homes watching television.