Glenn Beck Blames the Weather for His Ratings Plummet

Beck denies his Fox News show is in critical condition

On his radio show today, Glenn Beck first claimed that his ratings aren’t declining, but then blamed the weather for his loss of one million Fox News viewers. Beck’s excuse, “It’s called the spring and summer. It’s a cycle.” The problem is that Beck’s viewership numbers have been dropping since January, which is in the winter, when people are usually inside their homes watching television.

Here is the audio courtesy of Media Matters:

On the subject of his ratings, Beck said, “There’s this great story going around that my ratings have gone down 30%. Are you out of you mind? I was number one every day last week on cable. I was number one on all cable news. Now granted, O’Reilly on vacation, and Bill you can take more time if you like. You know who wrote that story that’s now being picked everywhere? Media Matters and George Soros, it’s called let’s compare apples to apples. You want to write a story about my ratings? Let’s write a story about MSNBC in the same time frame. Let’s look at everyone. It’s called the spring and summer. It’s a cycle. It’s unbelievable, unbelievable.”

As is becoming the norm, let’s take a moment to separate the fact from fiction. Glenn claims that he was number one in all of cable news last week in terms of ratings. This is true, but what he doesn’t tell you is that the Media Matters story points out that Beck has lost one third of his audience, not one third of his ratings share. Talk about comparing apples and oranges. His ratings share of the is a percentage of televisions tuned to his show, but his total viewers, which is what Media Matters was talking about is the actual number of people watching his program. It is possible to have a decline in total viewers, but still have a high ratings share. American Idol still has a high ratings share even those they have been losing viewers for years.

Second, Media Matters is not owned by George Soros, and the numbers came from Neilson, not Media Matters. Third, Beck compares himself to MSNBC, but he neglects to mention that Fox News is available in twice as many homes as MSNBC, and that no MSNBC program on CNN program for that matter has lost as many total viewers as Beck has since January. Lastly, Beck is trying to blame the spring and summer when his decline started in January, and has gone through the winter and into the spring.

Since Beck brought it up let’s look at his numbers for last week. He had over 2.4 million viewers last Monday. On Tuesday, he slipped to 2.3 million viewers. By Wednesday he was down to 2.2 million viewers, and by Thursday, he was at 2.1 million viewers. Do you see the pattern? Beck starts strong but loses viewers as the week goes on. The point of the piece I wrote about Beck losing 1 million viewers since January is accurate. He used to have 3.4 million viewers, but even on his best day last week, he was one million viewers under that number.

It seems that Mr. Beck does not want to accept the reality that his show is in decline. He can’t blame the weather, because his decline started in winter. He is trying to confuse the issue by blaming MSNBC and George Soros, when the truth is that viewers seem to have grown bored with Beck. His defense of his ratings rings more than a little hollow, because he has been trying all sorts of gimmicks lately to lure his audience back. Beck has lost almost a third of his audience in four months, and he is in complete denial about his slide.

12 Replies to “Glenn Beck Blames the Weather for His Ratings Plummet”

  1. Your interpretation of the numbers is up for interpretation. I check the numbers on Nielsen on a weekly basis. His cable numbers beat just about everyone except O’Reilly on a daily basis.

    The Scoreboard: Wednesday, April 28
    By Kevin Allocca on Apr 29, 2010 04:56 PM
    25-54 demographic: (L +SD)

    Total day: FNC: 325 | CNN: 133 | MSNBC: 143 | HLN: 144

    Prime: FNC: 537 | CNN: 164 | MSNBC: 242 | HLN: 261

    5p: 6p: 7p: 8p: 9p: 10p: 11p:
    FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly:
    689 447 399 572 488 550 278
    CNN Blitzer: Blitzer: KingUSA: Brown: King: Cooper: Cooper:
    141 127 129 129 200 164 106
    MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Olbermann: Maddow:
    122 206 218 312 257 157 156
    HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz:
    73 67 158 248 226 319 234

    Data by Nielsen Media Research. Live and same day (DVR) data.

    Total Viewers: (L +SD)

    Total day: FNC: 1282 | CNN: 428 | MSNBC: 482 | HLN: 326

    Prime: FNC: 2069 | CNN: 637 | MSNBC: 933 | HLN: 717

    5p: 6p: 7p: 8p: 9p: 10p: 11p:
    FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly:
    2262 1906 1570 2577 1832 1797 1195
    CNN Blitzer: Blitzer: KingUSA: Brown: King: Cooper: Cooper:
    543 405 373 464 806 641 367
    MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Olbermann: Maddow:
    523 656 703 1143 1009 644 474
    HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz:
    181 171 407 863 690 636 456

  2. @tamaraehawk, Doesn’t matter, Beck is in twice as many homes, so of course his overall numbers will be higher, but that is not the issue he has lost 1 million viewers since January. Try to stay on topic.

  3. @massmedia, the numbers are correct, they are the same as above, but why are you focusing on one day not the entire week? I am comparing Beck to Beck. M-Th last week Beck’s total viewers each day dropped.

  4. jason easley ….if the yankees win there division, then win the championship, do we look back and say BUT THEY DID NOT PLay as good in april as they did inmarch ,,,,,,,HELL NO….WE SING WE ARE THE CHAMPIONS……AND BECK, OREILLY ALL OF FOX ARE THE CHAMPIONS…THEY ARE NOW THIS WEEK LAst week and will be next week…..we are the champions….you are a loser…keep on watching rachel and keith oberlady…..you belong with them….how you libs can take solace that your networks are perennilal losers….by looking at BECK VS BECK FOR A WEEK, A MONTH WHATEVER…..KEEP ON COUNTING THAT WAY ALL THE WAY TO NOV 4

  5. How annoying! Number of current vs January of Beck viewers and numbers vs ratings plus the comments make this posting look like a statistical fruit bowl. BTW, that includes comments comparing an individual show to an entire station.

    Does anyone know if Beck’s share of viewers during his timeslot have dropped since January?

    Better yet, how do other “entertainment passed off as news” shows’ current vs January viewers compare? Have they all lost a third of their viewers since January?

  6. @robert cobb,

    Robert, can you please try to type without all caps for so long? It’s hard to read your comments, honey.

    Thanks.

  7. @Etag1949, Total numbers are more important than share. If there are 100 viewers total for a time slot and one draws a 75 share that is only 75 people compared to a 10 share in audience of a million, so your argument is bogus and no the next highest drop is Olbermann at 13%. No one on any cable program has individually lost as much as Beck, but why are you talking about other shows while trying to muddy the fact that Beck has lost 1 million viewers.

  8. @robert cobb, The problem with your example is if the yankees hit 10 homeruns a game and then they fell to only hit two homeruns a game win or lose there would be quiestions and management would be looking ot change something. As for Nov enjoy the GOP loses that are going to happen all the tight races have Tea baggers who will split the ticket and hand the DNC wins across the board.

  9. You folks don’t know what you are talking about! 5PM – P2+ (25-54)
    (35-64) Glenn Beck – 1,910,000 viewers Situation Room—703,000
    viewers Hardball w/ C. Matthews – 530,000 viewers Fast Money–
    179,000 viewers Showbiz Tonight — 272,000 viewers Glenn Beck has
    1207000 MORE viewers than the next closest program in his time
    slot! ********************************* Here is ALL the cable news
    ratings: Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64) FOX
    & Friends- 896,000 viewers (309,000) (461,000) American
    Morning- 299,000 viewers (94,000) (127,000) Morning Joe- 297,000
    viewers (78,000) (137,000) Squawk Box- 145,000 viewers (51,000)
    (81,000) Morning Express w/ Meade- 347,000 viewers (176,000)
    (231,000) 5PM – P2+ (25-54) (35-64) Glenn Beck – 1,910,000 viewers
    (480,000) (810,000) Situation Room—703,000 viewers (172,000)
    (275,000) Hardball w/ C. Matthews – 530,000 viewers (141,000)
    (258,000) Fast Money– 179,000 viewers (66,000) (103,000) Showbiz
    Tonight — 272,000 viewers (130,000) (169,000) 6PM – P2+ (25-54)
    (35-64) Special Report w/ Bret Baier – 1,716,000 viewers (371,000)
    (690,000) Situation Room—574,000 viewers (187,000) (223,000) Ed
    Show —667,000 viewers (158,000) (334,000) Mad Money —117,000
    viewers (60,000) (78,000) Prime News – 310,000 viewers (120,000)
    (198,000) 7PM – P2+ (25-54) (35-64) The Fox Report w/ Shep –
    1,498,000 viewers (381,000) (700,000) John King USA – 424,000
    viewers (148,000) (159,000) Hardball w/ C. Matthews – 605,000
    viewers (153,000) (259,000) Kudlow Report– 152,000 viewers (a
    scratch w/26,000) (63,000) Issues – 515,000 viewers (170,000)
    (261,000) 8PM – P2+ (25-54) (35-64) The O’Reilly Factor– 2,945,000
    viewers (773,000) (1,307,000) Campbell Brown – 581,000 viewers
    (125,000) (195,000) Countdown w/ K. Olbermann – 1,028,000 viewers
    (233,000) (473,000) Business Nation– 228,000 viewers (153,000)
    (160,000) Nancy Grace – 916,000 viewers (261,000) (448,000) 9 PM –
    P2+ (25-54) (35-64) Hannity Special– 2,059,000 viewers (570,000)
    (979,000) Larry King Live —691,000 viewers (192,000) (293,000)
    Rachel Maddow Show —703,000 viewers (160,000) (294,000) Bio:
    Ferdinand Porsche – 158,000 viewers (78,000) (94,000) Joy Behar –
    614,000 viewers (120,000) (230,000) 10 PM P2+ (25-54) (35-64) On
    the Record w/ Greta—1,906,000 viewers (491,000) (935,000) Anderson
    Cooper 360 — 518,000 viewers (166,000) (240,000) Countdown w/ K.
    Olbermann – 504,000 viewers (183,000) (295,000) American Greed –
    197,000 viewers (97,000) (133,000) Nancy Grace –434,000 viewers
    (176,000) (207,000) 11 PM P2+ (25-54) (35-64) The O’Reilly Factor–
    1,291,000 viewers (431,000) (734,000) Anderson Cooper 360 – 371,000
    viewers (113,000) (150,000) Rachel Maddow Show —423,000 viewers
    (137,000) (210,000) Mad Money – a scratch w/75,000 viewers (a
    scratch w/40,000) (a scratch w/46,000) Showbiz Tonight– 333,000
    viewers (139,000) (181,000) –

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