Rachel Maddow had her biggest viewership week ever last week, and on Friday, she was the most-watched program on all of television.
MSNBC said in a statement provided to PoliticusUSA, “Following the 10-year anniversary of the program on September 8, 2018, MSNBC’s “The Rachel Maddow Show” had its highest-rated week on record in total viewers for the week of September 10, 2018. “Maddow” averaged 3.43 million total viewers and 667,000 viewers A25-54 each night. “Maddow” was the #1 cable news program for the week, beating FOX News and CNN in both A25-54 and total viewers. Additionally, on Friday, September 14, 2018, “Maddow” was the #1 most-watched program across all television, beating all other broadcast and cable shows in total viewers. “Maddow” was also the #1 cable program Friday night in both A25-54 and total viewers.”
Here are the ratings for all of TV on Friday:
Rachel Maddow and MSNBC Build Momentum Ahead Of The Midterms
Rachel Maddow was not only the number one show on cable TV. She was the top show on all of television. 3.43 million viewers is an eye-popping number. There are shows on broadcast television every night of the week that don’t get those kinds of numbers. For most of her decade on the air, Rachel Maddow was behind Fox News. It took Donald Trump and the Russia scandal for viewers to appreciate Maddow’s credibility, reporting style, and analysis.
If one believes that there is a relationship between cable news ratings and voter enthusiasm, Democrats are in great shape heading into the midterm. However, much more research is needed before any relationship can be established between the two variables, but just only a completely unscientific eyeball test alone, there does appear to be a connection between the enthusiasm of cable news viewers on the left or right and voter turnout.
Maddow and MSNBC are on the cusp of something special, and ironically, it may never happened without Trump getting into the White House.
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Mr. Easley is the founder/managing editor and Senior White House and Congressional correspondent for PoliticusUSA.Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association