Only 7 Advertisers Have Replaced the Nearly 170 That Left Rush Limbaugh

On his radio show Rush Limbaugh admitted that he has gotten exactly 7 new advertisers to replace the nearly 170 who have dropped, or no longer want to be associated with his show.

Limbaugh said, “This is the first broadcast week in April. Let’s go back a month. The month of March in the United States opened with the left convinced that they were finally going to drive me off the air once and for all. By the end of the month I’m still on the air with a higher audience, seven new advertisers to replace the five — actually, less than five, that abandoned us and hurt themselves. And in that month Al Gore as fired Keith Olbermann, thrown him off the air and replaced him with Client No. 9. Eliot Spitzer’s taking over for Olbermann and his 56 viewers. (interruption) How does who do what? It’s an audience of 56 people. What do you mean, how does Spitzer do it? How does Olbermann keep getting hired? That’s the question.”

Rush was not being honest with his audience. I don’t know why he chose the number five, but according to Media Matters the actual number of direct advertisers who have dropped him is 64. According to the Stop Rush Project, the number of advertisers who no longer want their ads associated with his program in any way totals 100. This brings the total number of advertisers who have abandoned Limbaugh to 164. Not five as Limbaugh suggested, but 164.

How many new advertisers has Limbaugh gotten to replace those who want nothing to do with him? The great and, according to him at least, powerful Rush Limbaugh has attracted seven new advertisers. His total number of advertisers is twenty four. Of these two dozen, Macy’s, Staples, and Delta are his last three big corporate advertisers.

If the boycott has been such a resounding failure, why is Limbaugh talking about it on the air all of the time? Why does Rush feel the need to tell the world just how great things are? Could it be that maybe things aren’t so great in Limbaugh Land? The fact that Rush Limbaugh continues to fight this P.R. war with the boycott demonstrates how successful the boycotters have been.

Apparently, Limbaugh’s crisis management team’s I suspect planted article in The Washington Post doesn’t have the advertisers banging down the door to come back. When evaluating the success or failure of this boycott, keep in mind that every day this goes on Clear Channel loses money, the radio stations that carry the program lose money, and Rush Limbaugh as part owner of the program, loses money.

Limbaugh and his allies keep saying the boycott is over, but advertisers are still leaving. The numbers don’t lie. The advertiser boycott has taken a chunk out of Rush Limbaugh.

26 Replies to “Only 7 Advertisers Have Replaced the Nearly 170 That Left Rush Limbaugh”

  1. I hope the pressure stays on. I’ll keep my eye out for any way I can continue to contribute to it!

  2. Then it’s time to boycott Macy, Staples & Delta. Rush Limbaugh is out of sync. Freighte
    ning in this day and age. We all have to stop his assaults on women. Real men are not threatened by equality for women..

  3. We will have him gone. His comments should not appear as if they stuck, somehow. He should be gone. A misanthrope, such as he, should not have our air-waves.

  4. Keith has nothing to do with people and businesses leaving his sorry, trifling huge ass.

    It’s looking bleak for him and he’s scared.

  5. Jason, trust me there are a LOT more than a hundred that have asked their ads to not play on his show.A LOT. I’m personally aware of almost that many that are not in the news. We don’t want to subject them to the abuse that the Rush fans heap on businesses that decide they want to support decency on the airwaves. So if I know of that many, well how many more are there? While Rush spins and lies about his sponsors, there are people everywhere quietly working behind the scenes. Most businesses that have ads on his show have no idea what he actually does, so we just contact them and give them examples of what Rush does on the air, and tell them of sponsors that have already left because what Rush says and does just does not align with their corporate values. No self respecting business wants to be associated with what he does once they are shown…

  6. I wonder who his new sponsors are? Is the KKK doing radio ads now? Heck, I don’t think Larry Flynt would even advertise on his program because of his views on women.

  7. There is no doubt in my mind that the boycotters are having a huge affect not only on the Limbaugh show itself, but on ad sales people in every radio station that carries the Dear Leader’s show. How do I know? Well the best indication is how we are getting under his skin. The second way is the many news and op-ed pieces that began appearing in the media delighting in the end of the of the boycott.

    The boycott not only is alive and well, it is growing by leaps and bounds. Dozens of businesses just today have decided to tell their advertising managers and salespeople they want their ads placed far away from the three hour block of time Limbaugh pollutes on the airwaves.

    Every hour, the number of volunteers to the boycott movement increases. There are no professionals driving this phenomenon, except maybe Media Matters (MM). And MM is just the voice of the boycott. Ordinary Americans, unpaid and outraged citizens, make up the movement. I am a retired US Army master sergeant. We have retired officers and noncoms from all services in our ranks as well as homemakers, veterans, retired teachers, doctors, lawyers, you name a vocation and you’ll know who we are.

    We are a dedicated and committed group united by a common cause. We all realize it takes more than a month for any successful boycott to meet its goal and we are in it for the long haul.

    I hate to disappoint the Dear Leader of the EIB network and his brainwashed minion of aptly named ditto heads heads but the rumors your flacks managed to get published in the media are all false.

    In other words, the rumors of the Stop Rush Limbaugh Boycott’s death are premature.

  8. The boycott and protests are over when the boycotters and protesters say it`s over,not when rush says it`s over.
    limbaugh is hating this because he can`t control it or stop it by running his mouth and cursing at the people who are involved in this boycott. He`s completely impotent to stop the boycott, and he hates it when he isn`t holding the power.He knows he`s powerless to be able to do anything to stop the boycott. He`s just hoping that people will get bored and go away so he can try to get some of his advertisers back.

  9. Why is it that conservatives assume people with different viewpoints do not have jobs? Do they seriously think that everyone who works thinks like them? I’ve been working since I was 15, and I still think Rush Limbaugh is spewing lies.

    How is it that you’re defending a man who has made various racist, homophobic, sexist, anti-Semitic, and various other offensive remarks over his career under the guise of journalism?

    Howard Stern did the same and got pulled off the airwaves, but stern was a shock jock… Rush deserves the same treatment and more for calling it journalism.

  10. Limpdick is the poster child, but it is hate radio that is taking a hit as well. Advertisers want to project a positive image for whatever they are trying to sell. They have no interest in being negatively associated with hate radio ‘entertainment’ It’s the whole field of hate radio that is seeing the beginning of the end. The money in that game is drying up rapidly, and it make take a few years, but Limpy and friends are on their way out.

  11. Jason,
    I am on the front lines of the stop Rush movement and I can tell you that you are one of the few, if not the only, member of the media that has the story right. The only part you got wrong is you understated the number of sponsors who have dropped Rush. He has virtually no major corporations left and local sponsors are like rats jumping off a sinking ship. The problem is that with social media, you have a number or unaffiliated groups out there operating autonomously, so no one has a complete list of defectors. Our list is over 200 and closer to 300, and we believe we are under-counting.

    No question Limbaugh is out there with his PR/spin meisters planting false stories and creating the facade of “victory.” Nothing could be further from the truth. We are gaining momentum and members daily. Yesterday alone in one group we had 13 sponsors agree to dump Rush. Contrary to the Limbaugh spin, we are gaining momentum, not losing it. As you stated, he keeps bringing this up for a reason, and you nailed it.

    We are working to do some consolidation of disparate groups, so we can minimize the duplication of effort and consolidate lists. This will likely happen before the end of April. Thanks for staying on top of this. You have it right!

  12. There are lots of groups on Facebook you can join. Search “Stop Rush” or Boycott Rush” or “Joint the Fight to Flush”

  13. Not KKK, but not far from that organization. They are bottom-feeders who prey on the brainwashed and ignorant.

  14. I wish the reporter had given us the list of the 24 Limbaugh sponsors or at least a link to that list.
    The reporter really didn’t tell us anything new; just repeated Limbaugh poop and ruminated on it.

  15. The red hyperlink Stop Rush Project has the info you requested, Dan. The hyperlinks in all of the articles are the sourcing. PoliticusUSA doesn’t publish unsourced items.

  16. “Rush was not being honest with his audience.” OH!! WOW!! Are you kidding?! Rush Limbaugh NOT being honest? What a revelation!
    Seriously, what’s new here? Lies and deception, as well as mean, nasty, divisive vilifying patriotic Americans, as been the hallmark of his vile propaganda. The liberals aren’t his biggest enemies. The truth is.

  17. Good point JT and it is hate radio that has contributed to the increased polarization of this country where the word compromise is like a bad word.

  18. cf. Washington Post and the Rush Limbaugh Memory Hole by Datechguy | March 30th, 2012
    A few days ago the Washington Post broke down and revealed that the Rush Limbaugh boycott had failed. Hotair quoted the paper:

    Limbaugh’s advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place.

    Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said. “Fewer than five” nationwide sponsors of the program actually pulled out, he said…

    Today while writing my “Under the Fedora” column I went to the Washington Post page and suddenly this paragraph looks…different.

    Carusone said most of the advertiser exodus over the past month appeared to be among companies whose ads aired only in regional or local markets, he said.

    Interestingly enough the sentence saying “fewer than five” is gone. Here is the screen shot from HotAir:

    and here is a screen shot of the Washington Post link as of 2:20 p.m. this afternoon (Click to enlarge):

    I guess the reality of the numbers is just too much for the Post to leave posted for posterity.

    Update: Instalanche, thanks Glenn and this from comments that deserves repeating:

    If Woodward and Berstein were dead, they’d be turning over in their graves…except that Woodward is now the executive editor.

    It’s one thing to chase down Nixon…quite another to tell the truth about Rush.

    Update 2: Don Surber links and says:

    Paul Fahri made the mistake of telling the truth about Rush Limbaugh. That must be a violation of the Washington Post’s stylebook.

    Update 3: Under the Fedora is now up.

  19. Robert, this fact has not been missed by the professional marketing people, 310 million Americans do not care about the Rush mob. Thats why advertisers are leaving at the speed of sound. He will lose the rest, when this issue stays alive.

  20. QUOTE: “If the boycott has been such a resounding failure, why is Limbaugh talking about it on the air all of the time? Why does Rush feel the need to tell the world just how great things are? Could it be that maybe things aren’t so great in Limbaugh Land? The fact that Rush Limbaugh continues to fight this P.R. war with the boycott demonstrates how successful the boycotters have been.”

    This is the literal definition of a Catch-22. Basically what you are saying is “No one told him to defend himself.”

    Besides, he won. He has more listeners than ever, and the fact remains that he has lost his main advertisers (which were responsible for 99 percent of ads on his show up to a few months ago) . .. he has replaced them with other products name-dropped about the same amount.

    But the writer of this piece wouldn’t know that, having never listened to Limabaugh’s show.

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