Donald Trump’s first fundraising email wasn’t the hit that he claimed it was because nearly 60% of the emails he sent were automatically listed as spam.
Ad Age reported:
Nearly 60% of those first-ever fundraiser emails, however, never reached inboxes. Instead, they were automatically relegated to recipients’ spam folders, according to Return Path, which evaluates email campaigns using estimates based on its panel of 2.5 million active email users.
The email tracker also reported that just 12% of recipients opened the email, and 6% deleted it without reading it.
In May, 7.9% of the emails sent by the Trump camp were caught up in spam filters, according to Return Path. Even that nearly 8% spam rate is considered very high by industry standards.
The Trump fundraising email was only sent to people who signed up to be on Trump’s mailing list a.k.a. supporters. The fact that only 12% of the recipients opened the email casts doubt on the campaign’s claims that they raised $3.3 million from a single email.
One of the reasons for Trump’s emails being listed as spam could be that Donald Trump’s sales pitch style of campaigning reads more like an ad for an online payday lender than a message from a candidate for president.
Trump is using sales techniques to run for president, which is why the spam filters are so confused. The filters can’t tell the difference between the Nigerian prince offering to send you $2 million and the Republican Party’s nominee for president.
Both the prince and Trump are running scams, and only a sucker would open an email from either of them.
Mr. Easley is the managing editor. He is also a White House Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association