Public pressure finally became too much for NBC as the network finally did the right thing and dumped Donald Trump from The Apprentice and won’t televise the beauty pageants that he owns.
NBC announced via a statement that they are dropping Trump:
At NBC, respect and dignity for all people are cornerstones of our values.
Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.
To that end, the annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.
In addition, as Mr. Trump has already indicated, he will not be participating in “The Apprentice” on NBC.
“Celebrity Apprentice” is licensed from Mark Burnett’s United Artists Media Group and that relationship will continue.
Trump will almost certainly threaten to sue NBC over their decision to drop Miss USA and Miss Universe, but after Trump had called all Latinos rapists, the network had no choice.
The question for NBC is what took so long? As soon as Trump made the statement about Mexicans being rapists at his campaign announcement, the network should have dropped him on the spot. Instead, NBC showed that money counts more than morals by dragging their feet and riding out the storm.
NBC eventually had to dump Trump because he has called Mexicans and later Latinos rapists on a regular basis. Donald Trump understands the connection between racism and the Republican presidential polls. The more racist rhetoric Trump throws out there, the higher his poll numbers go.
The network deserves zero praise for having to be pressured into making the right choice. Trump is gone, and he is about to take a hit in the wallet thanks to NBC not televising his pageants.
UPDATE: Trump is already threatening to sue NBC:
Trump says NBC has a "very weak stance" on immigration – "I'll be suing Univision, maybe I'll be suing NBC too." pic.twitter.com/GFM6tN12Kp
— Betsy Klein (@betsy_klein) June 29, 2015
Jason is the managing editor. He is also a White House Press Pool and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
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Member of the Society of Professional Journalists and The American Political Science Association