On March 1, MSNBC’s The Rachel Maddow Show was the most watched show not only on all of cable news but on all of cable television.
Here are the total viewership numbers for all of cable for Thursday, March 1:
Here is the press released provided to PoliticusUSA by MSNBC:
MSNBC was the #1 cable news network in A25-54 during prime, beating both FOX News and CNN on Thursday, 3/1/18.
MSNBC also had 3 of the Top 10 shows on all of cable in total viewers: “The Rachel Maddow Show” was #1, “The Last Word with Lawrence O’Donnell” was #5 and “All In with Chris Hayes” was #6.
· In addition to “Maddow,” three other shows beat FOX News and CNN across the board: “Deadline: White House” at 4pm, which began with a breaking news exclusive from anchor Nicolle Wallace on HR McMaster; “Hardball with Chris Matthews” at 7pm; and “The 11th Hour with Brian Williams” at 11pm.
· “The Last Word with Lawrence O’Donnell” also beat both FOX News and CNN in the A25-54 demo.
· MSNBC beat CNN in every part in both total viewers and the A25-54 demo – including Dayside (9am-5pm), Sales Day (6am-2am), Morning Joe (6-9am), and Prime (8-11pm).
· For all of television, MSNBC had 2 of the Top 20 programs: “Maddow” was #12 and “The Last Word” was #20.
Rachel Maddow ratings have blossomed under Trump
Younger viewers were already flocking to Maddow, but the total viewership on Thursday was at O’Reilly Factor levels. Fox News has been concerned since they showed O’Reilly the door that Maddow would take the top rated spot on cable news. It’s the reason why they moved Hannity to 9 PM. Fox News is desperate to slow down Maddow’s momentum because their branding and identity are tied to being number one.
Rachel Maddow’s show is unique on cable news, and that uniqueness, plus her willingness to dive deep into the Russia scandal has turned made The Rachel Maddow Show a force to be reckoned with.
For more discussion of Rachel Maddow, join our Rachel Maddow and MSNBC group.
Mr. Easley is the founder/managing editor and Senior White House and Congressional correspondent for PoliticusUSA.Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association