It’s fame-adjacent week TMZ style on Today! Just how desperate is NBC’s Today for ratings? Well, they’re as ticked off and desperate as John McCain in 2008, and pulling the same Sarah Palin Hail Mary.
Tomorrow, Her Royal Self will co-host Today but in case you thought it was going to be all winks, Paul Revere bells and gaffes, no. No, people, this is serious mean girl stuff (aka: Palin ™ politics). Palin is doing this to get even with Katie Couric, former co-anchor of Today, who will be guest hosting in the opposing time slot on ABC’s Good Morning America. Katie is using her guest host time to befriend the morning viewers again, and entice them to tune in to her upcoming talk show debuting this fall.
Watch a preview here, as Palin tells us all how she doesn’t want to bore viewers (too late) with in depth political talk (as if?), but there’s so much to talk about what with the oh my goodness and the energy and the freedom and all!
Matt Lauer “joked” about Palin preparing for the guest host slot by reading some newspapers. He might have thought Palin was laughing with him, but he’ll pay.
You recall that Couric had the nerve to ask Palin what she reads, and that is a sin for which she cannot be allowed to roam free without repercussion. The Palin fans are licking their lipstick and getting their nightsticks ready, because they are so sure Sarah Palin is going to bring the hurt on liberal nasty Katie Couric (who was actually McCain friendly, but had the bad grace to think a VP should know what they read).
NBC is doing this to dig at Katie, who left them for a nighttime desk. But NBC probably should have checked with Fox about the ratings for Palin’s Real American Stories show, but then, they probably forgot about that little fizzle since it was dropped faster than Sarah Palin’s forlorn agent said yes to The Today Show gig. Maybe NBC didn’t read the fine print on the Palin’s last book sales. Or maybe when the stench of irrelevance is stalking your nightmares, you just don’t care.
NBC’s “Today” won again for the week of March 19, but ABC’s “Good Morning America” continues to creep up on the perennial leader. The gap last week between the two shows was 140,000 Total Viewers and 210,000 A25-54 viewers.
Compared to the same week last year, only “Good Morning America” is up (+5%) in the A25-54 demographic. “Today” is down -15% and “CBS This Morning” is down -16%. All three shows are down in Total Viewers — “Today” and “CBS This Morning” are both down -9% and “GMA” is down -2%.
NBC’s Today is pulling a Palin. And we all know what that portends. Thank goodness Palin is going to spare us heavy duty politics talk, and just keep things light and talking-pointy. After all, an educated America is bad for Republican business!
The Palinstas thought April of 2012 would bring them Sarah Palin storming the GOP Presidential nomination, atop a Grizzly Bear in all her inevitable God-granted glory. Instead, they’re getting round 500 of a Palin grudge match on morning TV, as Saint Sarah can’t just can’t leave the juicy bitterness of 2008 behind.
Sarah Palin’s stint as Mean Girl getting petty revenge on Katie Couric on Today demonstrates just one more reason why Sarah Palin will never be politically relevant again. And even if Palin’s ratings beat Couric’s, the Palinistas will never understand that four years ago, Sarah Palin was running for VP and today, she can’t get an interview on anything but Fox Business even though she has a contract with Fox. Now Sarah is a guest host on a week when Today is also having such political icons as “Octomom” Nadya Suleman and Kim Kardashian.
Americans love a train wreck. People might watch Palin, but only because they’ll be hoping for a “as Putin rears his head and comes into the airspace of the United States of America, where do they go? It’s Alaska!” as foreign policy/national security cred moment. But meanwhile, Katie Couric will be doing what she’s done for years, which is sort of like being a Fox puppet, only with real responsibilities.
You know what they call an experienced journalist with a peppy smile? A Walter Cronkite Award Winner for Special Achievement for National Impact on the 2008 Campaign.
There’s no way Palin can ever get revenge for this:
In 2008, Sarah Palin thought her running mate John McCain stood for regulation, but couldn’t give one example of such, declaring instead, “I’ll try to find ya’ some and I’ll bring ’em to ya’!”
Now, for her (please God) final act, scorned Sarah Palin will play out her 2012 strip tease on the mainstream media that she loves to pretend she hates. Let’s hope she ensnares a few more faithful, because nothing says revenge like a Republican brokered convention.
Brace yourself, Mitt Rommey. Tuesday’s gonna be politics Palin style and you know how she always manages to hurt those nearest the most.
Ms. Jones is the co-founder/ editor-in-chief of PoliticusUSA and a member of the White House press pool.
Sarah hosts Politicus News and co-hosts Politicus Radio. Her analysis has been featured on several national radio, television news programs and talk shows, and print outlets including Stateside with David Shuster, as well as The Washington Post, The Atlantic Wire, CNN, MSNBC, The Week, The Hollywood Reporter, and more.
Sarah is a member of the Society of Professional Journalists.