It isn’t your imagination. Facebook rewarded the exaggerations and fake news of Donald Trump by charging him less for advertising than they charged Hillary Clinton.
Wired reported, “During the run-up to the election, the Trump and Clinton campaigns bid ruthlessly for the same online real estate in front of the same swing-state voters. But because Trump used provocative content to stoke social media buzz, and he was better able to drive likes, comments, and shares than Clinton, his bids received a boost from Facebook’s click model, effectively winning him more media for less money. In essence, Clinton was paying Manhattan prices for the square footage on your smartphone’s screen, while Trump was paying Detroit prices. Facebook users in swing states who felt Trump had taken over their news feeds may not have been hallucinating.”
Mr. Easley is the founder/managing editor and Senior White House and Congressional correspondent for PoliticusUSA. Jason spent four years as a political columnist and the politics editor at 411mania.com, where he covered such issues as the Iraq War, warrantless wiretapping, and the daily workings of the American legislative process. Jason has also written for the Blogger News Network and saw his 2008 presidential election coverage quoted in over 300 newspapers worldwide. Jason has a Bachelor’s Degree in Political Science. His graduate work focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and The American Political Science Association